What makes your Content Marketing work harder?  Emoji and Ascii Art help your content stand out from the masses.  Don’t believe me, check out my top engaging posts across all social publishing destinations.   See anything that is in common.  They all have asci art of emoji in them.

Breaking through in content marketing is tough enough.  If you want to make your content marketing work harder for you give it a push or a little help.  Be creative and use elements like asci Art and emojis.  You are already doing the heavy lifting around SEO to make sure you have the right keyword density against the right topics for your content marketing. Put in some stuff that your human audience wants – emojis 👍 and ascii art.

Your audience is human and you should be too.  And Humans use Emojis…

 

【ツ】 Need to discover trending content for your brand? #contentmarketing with @Rallyverse

 

【ツ】 Don’t have time for a demo of #Rallyverse … We got it all in animated #gifs

rallyverse.com

 

【ツ】 Need to discover trending content for your brand? #contentmarketing with @Rallyverse

 

Big Data and Content Marketing the new Peanut Butter & Chocolate

 

【ツ】 Treat yourself – life advice from kid’s characters

 

We write a lot about emojis, they are everywhere in our society and in our marketing.  Brush up on them here.

If you want to brush up on your asci art skills, check out this little post.

And remember that Rallyverse has native support for emoji and asci art in our content marketing platform.

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Meet Rallyverse

On May 11, 2015, in Marketing, Rallyverse, Social Media, by Joe Doran

If you haven’t been keeping up with Rallyverse lately, you should take a look now.  The company is cranking along with lots of new capabilities and fun stuff.  Have you see Rallyverse predict what you care about.  Check out its ‘Amazing Kreskin‘ moment.  If not, take 2 minutes and flip through the most recent credentials deck.

Want to know more about the Rallyverse platform, or how it works, details on the features.  Well you have all the links at your disposal now.
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 It is true.  Content Marketing Works but if you ask for the details on where the difficulties and challenges lie in doing content marketing well – you get very clear answers.  Well I am happy to say that we hear about these challenges all the time at Rallyverse and we can help make the life of a content marketer much much better.  

But first – Content Marketing Works

 But when it comes to the challenges that Content Marketers face, it all starts with content creation.  And it is about the details here – what does my audience care about right now, what content will they engage with, how do I create content at scale and still have timely and fresh content.  And measure the results.

 Well this is exactly what the smart people over at Rallyverse do.  Rallyverse has the most advanced patented content marketing platform out there but they make it easy to use.  You should check out how Rallyverse makes the sausage.  Or better yet just check out all the capabilities in the core platform

Rallyverse also makes it very easy for you to track your content strategy using tags.  You have a content strategy but are you executing against it and is it working for you.  Rallyverse delivers the answer in a way you can consume in its advanced reports but also in your google analytics.  Read all about tags on Rallyverse blog. 

The advanced insights are powerful tools to help you manage and track ROI.  Read about the advanced insights capability.

 

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I think so.  And so will you after you take this little test. Take 30 seconds and see how Rallyverse reads your mind and tells you what topics you care about.  Better than The Amazing Kreskin in my humble opinion.  Just click on the image below and try it out.  

 

In actuality what the software is doing is looking at what you post and read on Twitter and determining what is interesting to you.  We will then give you recommendations on topics and content that may be of interest to you.

This is what Rallyverse thinks I like.  Pretty spot on given all the “May the 4th” content I have been consuming and posting.

 
Be sure to give us feedback on how we did!  There is a little feedback form right on the web page.  

This is just a taste of the patented technology powering Rallyverse.  Our enterprise customers use this leading content marketing technology everyday to stay relevant and fresh in the eyes of their audience.  Creating engaging and topical content for audiences that are notoriously hard to reach and engage.  I don’t think anyone out there has a more powerful content curation or content marketing tool that can help you power your content creation or social media marketing plans.  

So after you try our best shot at beating the ‘Amazing Kreskin’ you should come and check out Rallyverse or just signup for a demo.  

Come on and seriously treat yourself to some of the best space images and videos on the planet.  You can find it all here as part of the Hubble 25th Anniversary website.

And if you aren’t finding what you love there, I mean there are endless treats out there….

Like this on flickr

2012: Planetary Nebula NGC 5189

2013: Horsehead Nebula

2010: Pillar and Jets in Carina

Or just head over to Youtube and check out

And if that isn’t enough, just go to Twitter

You have to love space and the Hubble after seeing all this!

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I am not sure that HBO is making the right move here with ordering a Brooklyn Bar to stop  showing ‘Game of Thrones’

 HBO wants more and more people hooked on the show so they can continue to drive up demand for on demand viewing and more subscriptions.  I know that the bra shouldn’t be charging people to watch a show – that would be wrong.  But if the bar has a legal subscription to HBO and is broadcasting it live how it this any different than a sports bar showing a bowl game or the NCAA tournament.  I really really don’t get it.

HBO should have done something different.

Like send a cast member to the bar and make it a viral PR stunt.

Or Sell them a ‘public display’ subscription.

Anything other than send a cease and desist – just makes them no different than the cable companies.  IMHO

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It should come to no surprise that SaaS Valuations are all about the Growth.  How fast are you growing the top line revenue is all that matters.  

SaaS valuations have been very healthy and the trend looks to stay the same.  The only two metrics that matter to the financiers seem to be Forward Revenue and Trailing Revenue.   If you are bold and your trailing revenue supports a predictable high revenue growth, you can secure a huge multiple on your forward plans.  Something between 12-20X.  If not, you will have to settle for a 5X on forward revenue.  And you can easily see in this chart.

 Wait, so if you are a low growth SaaS company, you can still land a 5X valuation on forward revenue.  I think that rocks. 

The question the entrepreneur needs to ask is what kind of company are they and what do they want to be.  But it is pretty clear to me that most entrepreneurs and financiers want to be in SaaS companies because of charts like this.  

 

 

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I have to say that I love the new quote tweet from Twitter.  The ability to add comments and thoughts is pretty cool and they play out well too.  I mean have you seen them.    

 Have you seen them in action or played with them.  Well I have, here are a few of my favorite.  

 

 

 

 

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 Hostess Wins!  At least in my mind capturing the imagination and attention on #OpeningDay. If you didn’t see it they made a brilliant move on Twitter putting out there an epic fail that resulted in a ton of engagement, awareness and edge for the brand.  

 It all started with an innocent tweet! 

And let the great comments and amplification begin with Sports Illustrated

Smithfield Foods

Denny’s

What do you think?  If you don’t know, AdWeek called it a genius move.

 

 

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 If you aren’t using the power of Big Data to help you tackle your Content Marketing Strategy & Plans you are simply not building a path to win.  The good thing is that there is lots of data out there that can help you determine what your content strategy should be as well as data to help you find the right content to share w/ your audience.  

Don’t bring a knife to a gunfight!  Get the Content Marketing tools powered by Big Data to power your brand in real-time. 

The great thing is that tools such as Rallyverse have already tapped into Big Data and applied their patented recommendation technology to work for you and your brand.  You just have to sit back and take in the recommendations.  

Along with powerful recommendations, they provide powerful search so that the best of your content library as well as the best of the web is at your fingertips 24/7.  Now that is the power of the internet at work.  You can check it out the details at the post below. 

 

 Need More reasons to believe in Rallyverse.  Check out these features.  

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