Check out all the News on Rallyverse and Salesforce partnership that was announced last week!

Salesforce unleashes an enterprise social juggernaut, Social Studio (watch out, HootSuite) http://rlyv.se/sFL

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Please make sure both your and your friend’s emails are valid. Invalid Captcha, please re-enter. Or is it goodbye?. CRM giant Salesforce, which has aggressively moved into the marketing technologyand social spaces in the past three years by buying Pardot, ExactTarget, Radian6, and BuddyMedia, announced today that it is combining its two previously acquired social technologies to create one uber-suite for social, to be called Social Studio. Itll be a key part of Salesforces growing marketing cloud, under the ExactTarget brand. Customer conversations are the new clicks, CMO Mike Lazerow told me yesterday. Enterprise scale, consumer friendly. He should know Lazerow is the former cofounder and CEO of BuddyMedia, which Salesforce bought two years ago for almost $700 million for its social publishing chops. In fact, Lazerow and Marcel LeBrun,the founder and CEO of Radian6, which Salesforce bought the previous year for $326 million for its social listening technology, worked together to not just integrate the publishing and the listening tools but to build an entire new combined tool from the ground up. We rebuilt the whole product its enterprise-scale, but simple as Facebook, Lazerow told me. This is the only social platform for social listening and engagement and analytics and marketing..
venturebeat.com

Rallyverse Selected As Radian6 Buddy Media Social Studio Partner http://rlyv.se/sFM

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. Were excited to announce that Rallyverse has been selected as a launch partner in the Radian6 Buddy Media Social Studio Partner Program. Radian6Buddy Media Social Studio combines the scale of salesforce.com and the ExactTarget Marketing Cloud with the leading solutions for collaborative social content marketing, engagement, publishing and analytics. As a Partner,Rallyverse will bring its patented industry-leading content recommendation technology to the Radian6 Buddy Media Social Studio customers to them to discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explains our Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. At Rallyverse, were thrilled to be working with Salesforce and believe that our technology complements the world-class solutions offered by the ExactTarget Marketing Cloud. Our conversations with the teams at Salesforce confirm what we hear in the market every day: that discovering great content to share in social media is one of the greatest challenges marketers are facing today. And were excited to be addressing this challenge in partnership with Salesforce.
rallyverse.com

Radian6 and Buddy Media United as Social Studio http://rlyv.se/sFP

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Some industry watchers looked askance at the multi-billion dollar acquisition spree that brought Radian6, Buddy Media, and ExactTarget to Salesforce, fearing the company was creating a marketing software Frankenstein. Today, Salesforce unveiled an integration of the three companies that it says will give marketers a single platform for social content marketing, engagement, publishing, and analytics. As part of the Salesforce ExactTarget Marketing Cloud, the new platform, dubbed Radian6 Buddy Media Social Studio, aims to replace point solutions while unifying what Altimeter Group says may be as many as 131 social channels in an enterprise. The new product includes collaborative workspaces and calendars, content creation and scheduling, integrated engagement monitoring, and enhanced analytics that can monitor content performance by label, campaigns, or any particular target. It also includes a mobile version, so that marketers never have to stop marketing. Gordon Evans, vice president of product marketing for Salesforce ExactTarget Marketing Cloud, says the new platform addresses four major social media challenges faced by marketers: proliferation of point solutions; organizing and managing teams, especially for global companies; finding engaging content to distribute; and engaging with consumers on a large scale. The problem, he says, is, “As you grow, how do you ensure you have all of your global brands in sync, all the regions in sync, the right permissions in place?”. The new platform lets users set up macros to handle one-click labeling, tagging, and sentiment scoring of social media posts, so that they can identify and automatically route posts that need to be responded to individually. They can set up rules governing content in order to automate the listening side, as well. Radian6 Buddy Media Social Studio is an open platform that lets developers, independent software vendors, customers, or partners build their own applications on top of it.
clickz.com

Rallyverse Selected As Radian6 Buddy Media Social Studio Partner http://rlyv.se/sFQ

Rallyverse enables customers to discover, curate, and create social content at scale. New York, NY (PRWEB) May 06, 2014. Rallyverse, today announced it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution platform from the Salesforce ExactTarget Marketing Cloud. Rallyverse brings its patented industry-leading Enterprise Content Discovery and Curation technology to the Radian6 Buddy Media Social Studio to help marketers discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explained Rallyverse CEO Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. Marketers realize that to be successful, they need to scale content marketing, social engagement, publishing and analytics between employees and teams, said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. Having Rallyverse as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.. Rallyverses patented content recommendation algorithm creates ready-to-send social media posts from the brands owned and curated content assets based on real-time analysis of trending topics from social media, helping brands to identify and share the content thats most relevant to their audiences on social media right now. Rallyverses personalization tools record user preferences to automatically update the recommendation algorithm based on the brands real-time feedback, making sure that each set of recommendations reflects the brands values in real time.
intercooleronline.com

ExactTarget rolls out social media management platform http://rlyv.se/sFS

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Summary: The Salesforce-powered Radian6 Buddy Media Social Studio is an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics. ExactTarget Marketing Cloud is hoping to shake up social content marketing with Tuesday’s launch of Radian6 Buddy Media Social Studio, an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics. Social Studio is being touted as an open platform where any developer, ISV, customer or partner can directly build and deploy applications. Features of the platform include the ability to set up and configure workspaces, manage collaborative calendars, schedule global content for publishing, and monitor a bevy of social channels. In regards to social advertising, Social Studio userscan run a social content and engagement campaign and then leverage Salesforce’s Social.com for paid advertising to identify top performing content within the campaign. The top performing content is then automatically suggested for paid campaigns within Social.com. The platform launches with a select partner program of vendors that includes Getty Images, Kontera, Nexgate, Pressly, Rallyverse, Shutterstock, ShopIgniter and Trendspottr. Michael Lazerow, CMO of the Salesforce ExactTarget Marketing Cloud, said in a statement:. Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio. As social becomes more intertwined with every business, customers are using our solutions more than ever before to power social content marketing, engagement, publishing, advertising and analytics.
zdnet.com

InformationWeek http://rlyv.se/sFV

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Salesforce consolidates best-of social functionality, adds content marketing and publishing features to ExactTarget Marketing Cloud. Salesforce.com announced on Tuesday a makeover for its social capabilities with the launch of Radian6 Buddy Media Social Studio. As the name suggests, this new component of Salesforce.com’s ExactTarget Marketing Cloud combines social capabilities the company gained through its Radian6 and Buddy Media acquisitions. It also introduces new capabilities and brings partners into a workflow that lets marketers “plan, personalize, and optimize customer journeys,” according to Gordon Evans, a VP of product marketing. “We have channels for email, mobile, ads, and web, but Social Studio helps brands listen, engage, and publish on social channels including Facebook, LinkedIn, and Twitter, but also those in newer markets, like Sina Weibo and TenCent Weibo in China and VK.com in Russia,” says Evans. [Want more on mobile? Read Salesforce.com Plans SOS Service For Mobile Apps .]. Social Studio draws tech strengths from Radian6 including social customer monitoring and engagement as well as management across multiple social channels. Buddy Media was acquired for its social campaign management capabilities, and its IP shows up in Social Studio workflows, approvals, and governance around managing and publishing content and responding to customers engaging with that content. New features of Social Studio include workspaces — including a mobile workspace — designed to accelerate deployment. Social teams can enter the social handles for their brands and get team members up and running quickly, according to Evans. Teams can also be organized by brand, region, or product group, and teams assigned to different areas can collaborate and share content.
informationweek.com

Rallyverse Selected As Radian6 Buddy Media Social Studio Partner http://rlyv.se/sFW

PRWeb. New York, NY (PRWEB) May 06, 2014. Rallyverse, today announced it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution platform from the Salesforce ExactTarget Marketing Cloud. Rallyverse brings its patented industry-leading Enterprise Content Discovery and Curation technology to the Radian6 Buddy Media Social Studio to help marketers discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explained Rallyverse CEO Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. Marketers realize that to be successful, they need to scale content marketing, social engagement, publishing and analytics between employees and teams, said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. Having Rallyverse as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.. Rallyverses patented content recommendation algorithm creates ready-to-send social media posts from the brands owned and curated content assets based on real-time analysis of trending topics from social media, helping brands to identify and share the content thats most relevant to their audiences on social media right now. Rallyverses personalization tools record user preferences to automatically update the recommendation algorithm based on the brands real-time feedback, making sure that each set of recommendations reflects the brands values in real time. Deep integrations with a brands CMS and content assets allows Rallyverse to help brands identify existing content assets that connect to real-time trending conversations within their communities.
virtual-strategy.com
 

Did you see all the Rallyverse and Salesforce News? Salesforce picked Rallyverse! Check out all the goodness!

Salesforce Launches Its Social Studio For Marketing Collaboration, and Rallyverse is a launch partner: http://rlyv.se/sCV

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The full name of the product is a bit of a mouthful the Radian6 + Buddy Media Social Studio. However, it points to the way that Salesforce has created its social media strategy through startup acquisitions. (Thats even clearer when you note that the Social Studio is part of the ExactTarget Marketing Cloud .). Were entrepreneurs, said Buddy Media co-founder Michael Lazerow, whos now chief marketing officer for the ExactTarget Marketing Cloud. We invented the market, we know where the market is going, and were creating a product that is being innovated on faster, and is supported globally, and that just is going to beat out these point solutions.. Oracle last week announced its own Marketing Cloud , which was also assembled through the companys various acquisitions. However, Lazerow argued that Salesforce had turned its acquisitions into a more unified platform. I wasnt able to get a full demo of the Social Studio, but you can get a basic feel for it in the video embedded at the end of this post. The features include workspaces for team collaboration, tools for planning and publishing social media content, for interacting with customers, and for examining the results through analytics. In my conversation with Lazerow and Marcel LeBrun (former CEO of Radian6 and now a senior vice president of products at Salesforce), they highlighted two of the Social Studios features. First, there are the workspaces, which Lazerow said will allow marketers to quickly spin up a team while connecting those teams and incorporating the customers approval process.
techcrunch.com

Salesforce unleashes an enterprise social juggernaut, Social Studio (watch out, HootSuite), and Rallyverse is a launch partner. http://rlyv.se/sCW

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Please make sure both your and your friend's emails are valid. Invalid Captcha, please re-enter. Or rather, is it goodbye?. CRM giant Salesforce, which has aggressively moved into the marketing technologyand social spaces in the past three years by buying Pardot, ExactTarget, Radian6, and BuddyMedia, announced today that it is combining its two previously acquired social technologies together to create one uber-suite for social, to be called Social Studio. Itll be a key part of Salesforces growing marketing cloud, under the ExactTarget brand. Customer conversations are the new clicks, CMO Mike Lazerow told me yesterday. Enterprise scale, consumer friendly. He should know Lazerow is the former co-founder and CEO of BuddyMedia, which Salesforce bought two years ago for almost $700 million for its social publishing chops. In fact, Lazerow and Marcel LeBrun,the founder and CEO of Radian6, which Salesforce bought the previous year for $326 million for its social listening technology, worked together to not just integrate the publishing and the listening tools, but build an entire new combined tool from the ground up. We rebuilt the whole product its enterprise-scale, but simple as Facebook, Lazerow told me. This is the only social platform for social listening, and engagement, and analytics, and marketing..
venturebeat.com

On Rallyverse and the Social Studio: “This is not an integration, it’s not stitched together,” LeBrun said. “It’s one brand-new product.” http://rlyv.se/sCX

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Salesforce combining Radian6 with Buddy Media to create Social Studio. The new product gives teams a unified way to collaborate on content marketing campaigns. May 06, 2014, 8:01 AM Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers. Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort overall, said Marcel LeBrun, senior vice president of social products. Social Studio brings together a series of elements aimed at giving marketing teams a single platform on which to work with one another. Components include team workspaces; detailed and collaborative calendars; content creation tools for publishing on Facebook, Twitter and other social sites; social-media-monitoring and engagement capabilities; and analytics showing how successful various pieces of content are. "This is not an integration, it's not stitched together," LeBrun said. "It's one brand-new product.". Social Studio is being launched with the help of a number of partners. It's tied into Getty Images and Shutterstock, giving users the ability to pull in photographs from those services.
itworld.com

Salesforce combining Radian6 with Buddy Media to create Social Studio and help brands to scale. http://rlyv.se/sCY

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Salesforce combining Radian6 with Buddy Media to create Social Studio. Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers. Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort overall, said Marcel LeBrun, senior vice president of social products. Social Studio brings together a series of elements aimed at giving marketing teams a single platform on which to work with one another. Components include team workspaces; detailed and collaborative calendars; content creation tools for publishing on Facebook, Twitter and other social sites; social-media-monitoring and engagement capabilities; and analytics showing how successful various pieces of content are. This is not an integration, its not stitched together, LeBrun said. Its one brand-new product.. Social Studio is being launched with the help of a number of partners. Its tied into Getty Images and Shutterstock, giving users the ability to pull in photographs from those services. Other launch partners include Trendspottr, which helps marketers see whats hot on social media and determine whether to create content that takes advantage of the trend.
pcworld.com

“Saleforce.com’s ExactTarget Marketing Cloud is hoping to shake up social content marketing with Tuesday’s launch.” http://rlyv.se/sCZ

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Summary: The Salesforce-powered Radian6 Buddy Media Social Studio is an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics. ExactTarget Marketing Cloud is hoping to shake up social content marketing with Tuesday's launch of Radian6 Buddy Media Social Studio, an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics. Social Studio is being touted as an open platform where any developer, ISV, customer or partner can directly build and deploy applications. Features of the platform include the ability to set up and configure workspaces, manage collaborative calendars, schedule global content for publishing, and monitor a bevy of social channels. In regards to social advertising, Social Studio userscan run a social content and engagement campaign and then leverage Salesforce's Social.com for paid advertising to identify top performing content within the campaign. The top performing content is then automatically suggested for paid campaigns within Social.com. The platform launches with a select partner program of vendors that includes Getty Images, Kontera, Nexgate, Pressly, Rallyverse, Shutterstock, ShopIgniter and Trendspottr. Michael Lazerow, CMO of the Salesforce ExactTarget Marketing Cloud, said in a statement:. Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio. As social becomes more intertwined with every business, customers are using our solutions more than ever before to power social content marketing, engagement, publishing, advertising and analytics.
zdnet.com

“Rallyverse spots hot social content that can be pulled into brand conversations to fuel conversations.” http://rlyv.se/sC0

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Salesforce consolidates best-of social functionality, adds content marketing and publishing features to ExactTarget Marketing Cloud. Salesforce.com announced on Tuesday a makeover for its social capabilities with the launch of Radian6 Buddy Media Social Studio. As the name suggests, this new component of Salesforce.com's ExactTarget Marketing Cloud combines social capabilities the company gained through its Radian6 and Buddy Media acquisitions. It also introduces new capabilities and brings partners into a workflow that lets marketers "plan, personalize, and optimize customer journeys," according to Gordon Evans, a VP of product marketing. "We have channels for email, mobile, ads, and web, but Social Studio helps brands listen, engage, and publish on social channels including Facebook, LinkedIn, and Twitter, but also those in newer markets, like Sina Weibo and TenCent Weibo in China and VK.com in Russia," says Evans. [Want more on mobile? Read Salesforce.com Plans SOS Service For Mobile Apps .]. Social Studio draws tech strengths from Radian6 including social customer monitoring and engagement as well as management across multiple social channels. Buddy Media was acquired for its social campaign management capabilities, and its IP shows up in Social Studio workflows, approvals, and governance around managing and publishing content and responding to customers engaging with that content. New features of Social Studio include workspaces — including a mobile workspace — designed to accelerate deployment. Social teams can enter the social handles for their brands and get team members up and running quickly, according to Evans. Teams can also be organized by brand, region, or product group, and teams assigned to different areas can collaborate and share content.
informationweek.com

“We’re making it easier for marketers to identify great content and to connect their digital asset libraries.” http://rlyv.se/sC1

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Some industry watchers looked askance at the multi-billion dollar acquisition spree that brought Radian6, Buddy Media, and ExactTarget to Salesforce, fearing the company was creating a marketing software Frankenstein. Today, Salesforce unveiled an integration of the three companies that it says will give marketers a single platform for social content marketing, engagement, publishing, and analytics. As part of the Salesforce ExactTarget Marketing Cloud, the new platform, dubbed Radian6 Buddy Media Social Studio, aims to replace point solutions while unifying what Altimeter Group says may be as many as 131 social channels in an enterprise. The new product includes collaborative workspaces and calendars, content creation and scheduling, integrated engagement monitoring, and enhanced analytics that can monitor content performance by label, campaigns, or any particular target. It also includes a mobile version, so that marketers never have to stop marketing. Gordon Evans, vice president of product marketing for Salesforce ExactTarget Marketing Cloud, says the new platform addresses four major social media challenges faced by marketers: proliferation of point solutions; organizing and managing teams, especially for global companies; finding engaging content to distribute; and engaging with consumers on a large scale. The problem, he says, is, "As you grow, how do you ensure you have all of your global brands in sync, all the regions in sync, the right permissions in place?". The new platform lets users set up macros to handle one-click labeling, tagging, and sentiment scoring of social media posts, so that they can identify and automatically route posts that need to be responded to individually. They can set up rules governing content in order to automate the listening side, as well. Radian6 Buddy Media Social Studio is an open platform that lets developers, independent software vendors, customers, or partners build their own applications on top of it.
clickz.com

Our press release: Rallyverse Selected As Radian6 Buddy Media Social Studio Partner http://rlyv.se/sC2

Rallyverse enables customers to discover, curate, and create social content at scale. New York, NY (PRWEB) May 06, 2014. Rallyverse, today announced it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution platform from the Salesforce ExactTarget Marketing Cloud. Rallyverse brings its patented industry-leading Enterprise Content Discovery and Curation technology to the Radian6 Buddy Media Social Studio to help marketers discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explained Rallyverse CEO Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. Marketers realize that to be successful, they need to scale content marketing, social engagement, publishing and analytics between employees and teams, said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. Having Rallyverse as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.. Rallyverses patented content recommendation algorithm creates ready-to-send social media posts from the brands owned and curated content assets based on real-time analysis of trending topics from social media, helping brands to identify and share the content thats most relevant to their audiences on social media right now. Rallyverses personalization tools record user preferences to automatically update the recommendation algorithm based on the brands real-time feedback, making sure that each set of recommendations reflects the brands values in real time.
prweb.com

Salesforce ExactTarget Marketing Cloud Reinvents Social Content Marketing and Engagement http://rlyv.se/sC3

Launches Radian6 Buddy Media Social Studio, the leading social content marketing, engagement, publishing and analytics platform. Global brands like JetBlue and Citrix connect with more than four billion people on social networks in entirely new ways using Salesforce ExactTarget Marketing Cloud social marketing solutions. SAN FRANCISCO (May 6, 2014) The ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), today reinvented social content marketing and engagement with the launch of Radian6 Buddy Media Social Studio. The latest innovation from the teams behind Radian6 and Buddy Media, Social Studio is a single platform for social content marketing, engagement, publishing and analytics, built for both enterprise scale and ease of use, that allows marketers to collaborate like never before. Radian6 Buddy Media Social Studio is part of the ExactTarget Marketing Cloud, the worlds leading 1:1 digital marketing platform. Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio, said Michael Lazerow, CMO, Salesforce ExactTarget Marketing Cloud. As social becomes more intertwined with every business, customers are using our solutions more than ever before to power social content marketing, engagement, publishing, advertising and analytics.. In order for Citrix to be successful with social marketing, we need to have a single platform, said Justin Levy, Director, Social Marketing, Citrix. After an internal review of more than 25 different solutions, we selected Radian6 Buddy Media Social Studio as our social media management system. It will allow Citrix to manage our global social properties more efficiently and securely, understand how our social content is performing, what are people saying about us, and integrate it into our established business processes across the company.. Radian6 Buddy Media Social Studio will help JetBlue get the right content to the right person at the right time, said Sean Williams, Consumer Promotions Social Media, JetBlue. With the publishing tool we now have one location where our team can dynamically schedule, produce, preview, publish and track social content across multiple accounts.. Social marketing has matured and now permeates the enterprise, however most companies are still not set up well to address challenges including content and data management, quality engagement at scale, and global collaboration, said Mary Wardley, Vice President, Enterprise Applications and CRM Software, IDC.
exacttarget.com

Introducing Radian6 Buddy Media Social Studio – The ExactTarget Blog http://rlyv.se/sC4

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What is the Future of Social Marketing?. Today is a huge day for our team, our customers, and partners at the Salesforce ExactTarget Marketing Cloud. Today we launched Radian6 Buddy Media Social Studio, the latest innovation from the teams behind Radian6 and Buddy Media. You can read the official announcement, but we also wanted to take this chance to give some more background and recap discussions we've had with customers and partners on our vision for social marketing, and how to build 1:1 customer relationships on social networks. What did you announce today?. Radian6 Buddy Media Social Studio is a single platform for social content marketing, engagement, publishing and analytics, built for both enterprise scale and consumer ease of use, that allows marketers to collaborate like never before. And with the Social Studio mobile app, you can run social marketing and engagement from your phone. Social Studio is part of the ExactTarget Marketing Cloud from salesforce.com , the worlds most powerful 1:1 digital marketing platform. No other solution enables you to manage the entire customer journey. Whats very exciting for us is that the response from customers and partners has been amazing. We constantly listen to customer feedback, and our customers are using our products more than ever before.
exacttarget.com

 

Check out I shared this week in Social – 05/09/14

In case you were busy working this week and missed it – Rallyverse Selected As Radian6 Buddy Media Social Studio Partner http://rlyv.se/sBO

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. Were excited to announce that Rallyverse has been selected as a launch partner in the Radian6 Buddy Media Social Studio Partner Program. Radian6Buddy Media Social Studio combines the scale of salesforce.com and the ExactTarget Marketing Cloud with the leading solutions for collaborative social content marketing, engagement, publishing and analytics. As a Partner,Rallyverse will bring its patented industry-leading content recommendation technology to the Radian6 Buddy Media Social Studio customers to them to discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explains our Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. At Rallyverse, were thrilled to be working with Salesforce and believe that our technology complements the world-class solutions offered by the ExactTarget Marketing Cloud. Our conversations with the teams at Salesforce confirm what we hear in the market every day: that discovering great content to share in social media is one of the greatest challenges marketers are facing today. And were excited to be addressing this challenge in partnership with Salesforce.
May 9, 3:32 PM

Whats Trending For YOU? If you had @Rallyverse you would be in the know. http://rlyv.se/sBB

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Were excited to announce the return of a new and improved version of trending topics for each Rallyverse profile. Each profile will now feature a list of up to 10 entities that are trending for that profile, along with a visual representation of how popular each entity is at a given time. You can sort your deck by matches to each trend entity to quickly sort to the items that are hottest right now. You can also use your trends to find inspiration for new original content or updated curation sources for your Rallydeck. .
May 9, 2:52 PM

Meet A Whole New Rallyverse In Our April Newsletter http://rlyv.se/sBr

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In case you missed it, the Rallyverse April newsletter has all sorts of details on our new-look web site, our new suggested keywords feature, and our partner work with Marketo. Click here to check out the whole thing .
May 9, 2:22 PM
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Epic Nike World Cup Commercial: Take it to the Next Level. Directed by Guy Ritchie (Snatch, RocknRolla), filmmaking took place over the course of a month in London, Manchester and Barcelona. The three-minute spot follows the POV of an amateur football player turned pro and features football superstars Cesc Fabregas, Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Ronaldinho, and Arsenal manager Arsene Wenger.
May 9, 1:02 PM

From the WABAC machine but more relevant today than ever so do social to improve SEO http://rlyv.se/sA3

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What you do in social impacts your search results more than you realize. The major search engines are all crawling the social streams. Theyre looking for signal out of the social streams to help them to deliver more relevant results their theory being that mentions of content in social media are a strong indicator of relevance. If you are not sharing your most interesting content, you will not exist for the search engine. If you are not actively and consistently promoting your content, you will not exist for the search engine. If you have great SEO capabilities and are resting on their efforts to maintain your algorithmic rank in search, we suspect you will soon see those rankings slip away (if they havent started to already). To be found in search engines today and going forward, you need a large presence in the social stream. I didnt say a large fan or follower base; the search engines dont care and are not looking at that. The search engines care about real-time activity: activity they see right now. They care about publishing content that is relevant to what people are talking about right now.
May 9, 11:43 AM

From the WABAC machine but more relevant today than ever so do social to improve SEO http://rlyv.se/sA1

OpenGraph Image
What you do in social impacts your search results more than you realize. The major search engines are all crawling the social streams. Theyre looking for signal out of the social streams to help them to deliver more relevant results their theory being that mentions of content in social media are a strong indicator of relevance. If you are not sharing your most interesting content, you will not exist for the search engine. If you are not actively and consistently promoting your content, you will not exist for the search engine. If you have great SEO capabilities and are resting on their efforts to maintain your algorithmic rank in search, we suspect you will soon see those rankings slip away (if they havent started to already). To be found in search engines today and going forward, you need a large presence in the social stream. I didnt say a large fan or follower base; the search engines dont care and are not looking at that. The search engines care about real-time activity: activity they see right now. They care about publishing content that is relevant to what people are talking about right now.
May 9, 11:43 AM

From the WABAC machine but more relevant today than ever so do social to improve SEO http://rlyv.se/sAZ

OpenGraph Image
What you do in social impacts your search results more than you realize. The major search engines are all crawling the social streams. Theyre looking for signal out of the social streams to help them to deliver more relevant results their theory being that mentions of content in social media are a strong indicator of relevance. If you are not sharing your most interesting content, you will not exist for the search engine. If you are not actively and consistently promoting your content, you will not exist for the search engine. If you have great SEO capabilities and are resting on their efforts to maintain your algorithmic rank in search, we suspect you will soon see those rankings slip away (if they havent started to already). To be found in search engines today and going forward, you need a large presence in the social stream. I didnt say a large fan or follower base; the search engines dont care and are not looking at that. The search engines care about real-time activity: activity they see right now. They care about publishing content that is relevant to what people are talking about right now.
May 9, 11:43 AM

In case you were busy working this week and missed it – Rallyverse Selected As Radian6 Buddy Media Social Studio … http://rlyv.se/sAL

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. Were excited to announce that Rallyverse has been selected as a launch partner in the Radian6 Buddy Media Social Studio Partner Program. Radian6Buddy Media Social Studio combines the scale of salesforce.com and the ExactTarget Marketing Cloud with the leading solutions for collaborative social content marketing, engagement, publishing and analytics. As a Partner,Rallyverse will bring its patented industry-leading content recommendation technology to the Radian6 Buddy Media Social Studio customers to them to discover, curate and create relevant brand content from within the Social Studio. Creating relevant and engaging content at scale for multiple social networks across multiple markets is a challenge that every global brand faces, explains our Joe Doran. Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverses patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.. At Rallyverse, were thrilled to be working with Salesforce and believe that our technology complements the world-class solutions offered by the ExactTarget Marketing Cloud. Our conversations with the teams at Salesforce confirm what we hear in the market every day: that discovering great content to share in social media is one of the greatest challenges marketers are facing today. And were excited to be addressing this challenge in partnership with Salesforce.
May 9, 10:42 AM
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Epic Nike World Cup Commercial: Take it to the Next Level. Directed by Guy Ritchie (Snatch, RocknRolla), filmmaking took place over the course of a month in London, Manchester and Barcelona. The three-minute spot follows the POV of an amateur football player turned pro and features football superstars Cesc Fabregas, Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Ronaldinho, and Arsenal manager Arsene Wenger.
May 9, 12:18 AM
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The full name of the product is a bit of a mouthful the Radian6 + Buddy Media Social Studio. However, it points to the way that Salesforce has created its social media strategy through startup acquisitions. (Thats even clearer when you note that the Social Studio is part of the ExactTarget Marketing Cloud .). Were entrepreneurs, said Buddy Media co-founder Michael Lazerow, whos now chief marketing officer for the ExactTarget Marketing Cloud. We invented the market, we know where the market is going, and were creating a product that is being innovated on faster, and is supported globally, and that just is going to beat out these point solutions.. Oracle last week announced its own Marketing Cloud , which was also assembled through the companys various acquisitions. However, Lazerow argued that Salesforce had turned its acquisitions into a more unified platform. I wasnt able to get a full demo of the Social Studio, but you can get a basic feel for it in the video embedded at the end of this post. The features include workspaces for team collaboration, tools for planning and publishing social media content, for interacting with customers, and for examining the results through analytics. In my conversation with Lazerow and Marcel LeBrun (former CEO of Radian6 and now a senior vice president of products at Salesforce), they highlighted two of the Social Studios features. First, there are the workspaces, which Lazerow said will allow marketers to quickly spin up a team while connecting those teams and incorporating the customers approval process.
May 8, 11:22 PM

Yes – Great tips for building SaaS platforms. So many things to watch out for. http://rlyv.se/sAf

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In the world of engineering, failing to prepare for failure is costly, but failing to prepare for success can be even more painful. Learn how to recognize, avoid and recover from these four mistakes engineers make when building SaaS companies.
May 8, 10:03 PM

5 Great Tricks To Max out Blog Attention http://rlyv.se/szX,http://rlyv.se/shorten Remember the future of content is snackable http://rlyv.se/szX,http://rlyv.se/shorten

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Do your blog posts get the attention they deserve? These 5 Easy Tricks to Attract Blog Post Attention facilitate your readers ability to consume your posts. The post 5 Easy Tricks To Attract Blog Post Attention [Research] appeared first on Heidi Cohen .
May 8, 8:42 PM

Um – wow! New school buys old school and revenue and customers. http://rlyv.se/szw

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Flatiron Health, a startup that organizes real-time oncology data to help cancer patients and doctors, has raised $130 million in Series B funding led by Google Ventures, with participation from First Round Capital, Laboratory Corporation of America, and angel investors. Part of the capital will be used to acquire Altos Solutions, an electronic medical records company. Read More
May 8, 7:22 PM

This is so cool – extending photos by drawing rest of picture http://rlyv.se/sxq

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Reddit user delpaint has showcased his mothers creativity on the website. It turns out that his mother is quite a visual artist as she extends photographs by drawing and completing the scenes around them. She uses colored pencils to complete each work of art, making sure that the colors that she uses correspond to those in the original image. Many of these works are so well done that we almost mistake her added details for photographs. Check them out belowisnt this a wonderful talent? [via Reddit ]
May 8, 6:02 PM

Selling takes 120% of the day. Who has time for Social? Tell trade marketing to check this http://rlyv.se/sxm

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As a community manager or marketer, you know that every single one of your colleagues and coworkers is a potential advocate for your brand. From your sales team to the folks in finance, everyone at your company has a voice that they can use to share your brand with the world. Whether its a new product release or an insight into an industry trend, most people want to highlight the achievements of their company and team. The rub is, of course, is that all those folks in sales and finance have day jobs. Sure, they might want to be an advocate for your brand, but they dont have the time or the tools to consistently participate. With todays release of Social Selling, weve made it easy to turn your whole organization into brand advocates. Using your Rallydeck, you can package a set of brand-friendly social messages into an email with built-in sharing buttons and tracking capabilities. The output is a set of ready-to-post content that your team can share with just a single click, while still preserving the option to add their own voice. Instead of one voice talking to a thousand followers, you can activate a hundred voices talking to thousands of followers, each in their own authentic way. To learn more, contact us at info@rallyverse.com or email your Rallyverse account representative today.
May 8, 6:02 PM

Looking For New Content? Weve Got Suggested Keywords http://rlyv.se/sxa

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If youre managing content marketing, youre always on the lookout for relevant topics to discuss with your community. The challenge is, of course, that the topics that matter most to you and your community are always evolving and it can be difficult to keep up. We now show Suggested Keywords in Settings to help you discover new keywords and topics to add to Rallyverse. Our loyal gang of social media robots scours your recent social media activity to identify the keywords that are most relevant to you and that you arent already using in Rallyverse. In the example above, for my soccer handle ( @FCCamena ), Rallyverse saw that I was sharing pictures of ridiculous soccer jerseys and discussing the recent firing of the Manchester United manager . Manchester United, David Moyes, soccer jersey, and soccer shirt. You can check out your own suggested keywords right now by going to Settings/ Content/ Keywords in Rallyverse.
May 8, 5:12 PM

Looking For New Content? Weve Got Suggested Keywords http://rlyv.se/sw8

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If youre managing content marketing, youre always on the lookout for relevant topics to discuss with your community. The challenge is, of course, that the topics that matter most to you and your community are always evolving and it can be difficult to keep up. We now show Suggested Keywords in Settings to help you discover new keywords and topics to add to Rallyverse. Our loyal gang of social media robots scours your recent social media activity to identify the keywords that are most relevant to you and that you arent already using in Rallyverse. In the example above, for my soccer handle ( @FCCamena ), Rallyverse saw that I was sharing pictures of ridiculous soccer jerseys and discussing the recent firing of the Manchester United manager . Manchester United, David Moyes, soccer jersey, and soccer shirt. You can check out your own suggested keywords right now by going to Settings/ Content/ Keywords in Rallyverse.
May 8, 5:12 PM

Looking For New Content? Weve Got Suggested Keywords http://rlyv.se/sw6

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If youre managing content marketing, youre always on the lookout for relevant topics to discuss with your community. The challenge is, of course, that the topics that matter most to you and your community are always evolving and it can be difficult to keep up. We now show Suggested Keywords in Settings to help you discover new keywords and topics to add to Rallyverse. Our loyal gang of social media robots scours your recent social media activity to identify the keywords that are most relevant to you and that you arent already using in Rallyverse. In the example above, for my soccer handle ( @FCCamena ), Rallyverse saw that I was sharing pictures of ridiculous soccer jerseys and discussing the recent firing of the Manchester United manager . Manchester United, David Moyes, soccer jersey, and soccer shirt. You can check out your own suggested keywords right now by going to Settings/ Content/ Keywords in Rallyverse.
May 8, 5:12 PM

And @Rallyverse is the glue. Or is it the frosting? http://rlyv.se/swQ

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Salesforce combining Radian6 with Buddy Media to create Social Studio. Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers. Social media has rapidly gained prominence as a target for marketers, but many companies are using a slew of different tools, resulting in a disjointed, inefficient effort overall, said Marcel LeBrun, senior vice president of social products. Social Studio brings together a series of elements aimed at giving marketing teams a single platform on which to work with one another. Components include team workspaces; detailed and collaborative calendars; content creation tools for publishing on Facebook, Twitter and other social sites; social-media-monitoring and engagement capabilities; and analytics showing how successful various pieces of content are. This is not an integration, its not stitched together, LeBrun said. Its one brand-new product.. Social Studio is being launched with the help of a number of partners. Its tied into Getty Images and Shutterstock, giving users the ability to pull in photographs from those services. Other launch partners include Trendspottr, which helps marketers see whats hot on social media and determine whether to create content that takes advantage of the trend.
May 8, 4:42 PM

ICYMI: Brands need to think about themselves first – Facebook is a tool in the arsenal – not the silver bullet http://rlyv.se/su7

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Facebook long urged brands to connect directly with their customers on the platforms. Brands complied with gusto, often running promotions for their Facebook pages with their TV ads and buying ads from Facebook to build up likes. And then things changed. The post Once bitten, twice shy: Brands rethink Facebooks role appeared first on Digiday .
May 8, 3:22 PM
 

New Gear at Rallyverse!

On April 14, 2014, in Rallyverse, by Joe Doran

New Gear at Rallyverse!  If you have been asleep for the past quarter or just busy doing your day job, you have probably missed that Rallyverse has made huge advances in their core content marketing platform.  Customers have much more control over their content creation as well as new and innovative ways to distribute that content in controlled fashion back out to their stakeholders, executives, sales people, employees and customers.  This is all about helping the marketer do more with less but still maintain that high bar on quality brand centric content that drives engagement!

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Were very happy to announce the availability of the next version of the Rallyverse API . Whats new in this version of the Rallyverse API? In addition to delivering a users Profile Settings and a real-time update of their Rallydeck results, weve also layered on the ability to access additional platform elements, like our recently released Shopping Carts. For partners and current clients, it means more ways to access and work with Rallyverse content recommendations, including landing pages, content widgets, email newsletters, and more. For more details on our API, including documentation, email us at api@rallyverse.com.
rallyverse.com
Apr 14, 3:22 PM

Need to bring robust content marketing tools to your App! Rallyverse has an API for that

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Sure, we all know to keep it short and snappy with our social media and content marketing, but there are times when you have a little more that you need to share. And while Twitter will keep to to 140 characters no matter what, Facebook and LinkedIn (not to mention your blog and your email newsletters) give you a little more space to stretch out. Now the Rallydeck does as well. You can create 600-character messages right from your Rallydeck and post directly to Facebook and LinkedIn. Or grab the html from your post and drop it into your blog or email.
rallyverse.com
Apr 14, 3:22 PM

Sometimes 140 Characters just wont do. Sometimes – just sometimes, you need to crank out about 500 characters or more to really get your point across. And that is a good thing. And Rallyverse can help you do that in style. Check out the lastest update that allows you to add up to 600 characters – explained in the glory of animated gifs as well.

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Did you check out the Rallyverse February Newsletter? Weve got details on Social Selling, the Golden Ratio for content marketing, and details from all of our social profiles. You can read the whole newsletter here .
rallyverse.com
Apr 14, 3:22 PM

And if that wasn’t enough, you can check out the Rallyverse February newsletter and check out all the news the was Rallyverse that is fit to print

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By Gabe Bevilacqua , on November 15, 2013 at 10:45 am. Did you notice anything different in your Rallydeck this morning?. No one messed with your browsers View Settings. The Rallydeck did, in fact, get a little bit bigger. Or, at least, parts of the Rallydeck did. Weve enlarged the typefaces and buttons throughout, starting with the left nav:. And also on each of the content cards:. We also increased the typeface sizes and button sizes inside the Editor:. .
rallyverse.com
Apr 14, 3:22 PM

The Embiggening of the Rallyverse – because we all don’t need too pull out the reading glasses

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The post Introducing Social Selling: Content Marketing For Your Whole Organization via Gabe Bevilacqua first posted on Rallyverse Blog As a community manager or marketer, you know that every single one of your colleagues and coworkers is a potential advocate for your brand. From your sales team to the folks in finance, everyone at your company has a voice that they can use to share your brand with the world. Whether its a new [...] The post Introducing Social Selling: Content Marketing For Your Whole Organization appeared first on Rallyverse Blog .
Rallyverse Blog » Features
Apr 14, 3:22 PM

Marketers are burdened with content creation for their own marketing efforts. And now the whole organization is coming along and asking for more content to share – Sales, Executive, Thought Leaders, Field Marketing Teams, Regional Leaders and Employees. Now Rallyverse makes it easy for you to control the content and distribute it out to all these stake holders – with control in your hands. Introducing Social Selling: Content Marketing For Your Whole Organization

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The post Rallyverse API Update: Profiles, Decks and Carts via Gabe Bevilacqua first posted on Rallyverse Blog Were very happy to announce the availability of the next version of the Rallyverse API. Whats new in this version of the Rallyverse API? In addition to delivering a users Profile Settings and a real-time update of their Rallydeck results, weve also layered on the ability to access additional platform elements, like our recently released [...] The post Rallyverse API Update: Profiles, Decks and Carts appeared first on Rallyverse Blog .
Rallyverse Blog » Features
Apr 14, 3:22 PM

The New Rallyverse API puts you in the driver seat with full access to the most advanced discovery and curation platform on the planet. Put Rallyverse to work for you on your website, in your app or baked right into your platform. The new API gives you all the control to bring the power of our platform to yours.

 

Top Stories this week

On April 11, 2014, in Top Stories, by Joe Doran

Here are the Top Stories this week – just for you.

Lots of talk about Careers this week.  Everyone likes to talk about their job or quitting their job for those greener pastures.  Well – here are my stories that got the most hits.  Thanks!

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My boss screamed at me in front of my colleagues. I had done something wrong of course. I had sent a product to the client without debugging it thoroughly. But I dont like being yelled at. And fortunately I was sitting on a job offer that I decided to take that moment. So the next day I said the magic words, I quit. And then a few years after that, I quit again, and never went back to work in the corporate world. Now the course of history has finally written its next chapter. Im going to tell you why you have to quit your job. Why you need to get the ideas moving.
Apr 8, 11:12 AM

Tuesday Morning Career Advice – 10 Reasons to Take this Job and Shove it.

3Total Clicks: 90

Are the companies of our youth redefining age discrimination in Silicon Valley? Or is it just a new way to build technology companies. A faster, more vibrant and competitive marketplace driving by the next generation. It is hard to tell what is happening but I can tell you as an aging entrepreneur and investor, it gets harder every year to get capital, get press, get customers and break through as a startup. The market is full of more young entrepreneurs, more ideas, more players and more competition. This is especially true in the space where I invest and operate digital advertising and marketing technology. More competition is a great thing – it drives innovation. And more competition should also make it harder to get capital, customers and to break through. But the market is getting bigger much bigger which means there is a lot more opportunity and money to chase. Is there a conspiracy or under current of Ageism in the market that is affecting people like me operating in Technology and in Silicon Valley or is it just a bunch of angry nay sayers that are getting pushed out by new competition.
Apr 4, 11:20 AM

Put up another LinkedInfluencer post – this one on Ageism in Tech – Got thoughts?

4Total Clicks: 86

An oft-quoted (and ridiculed) Interwebs meme is YOLO. It stands for you only live once and is common in the vernacular of todays youth, but with a negative connotation as it is mostly associated with justifying ridonkulous behavior and/or acts of stupidity. As someone once astutely observed, it is the carpe diem for idiots. That said, within the context of job search and ones career, the spirit of YOLO should not be lost or ignored entirely. In the course of my day job, I meet and speak with numerous candidates in various stages of their careers: from the budding post-grad to the wily veteran. Next to candidates not knowing that they want to pursue as a career, a common theme I encounter is the underlying yet profound regret of not pursuing ones ideal job or passion. Unfortunately, the majority of professionals are unhappy and dis-satisifed with their current job and career yet choose to do nothing about it. Besides being a head hunter, I occasionally play the role of job counselor. And there are a lot of peeps out there that have scars, disappointment, and frustration from staying the course with a bad job, company, and career path. Many choose the status quo and do not make a much-needed career change for various reasons: it is too risky, not the right timing, doesn’t pay enough, or it is simply just too late for a course correction.
Apr 7, 8:11 PM

Monday is great for the career advice. Read this before your commute home and remember YOLO

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Are the companies of our youth redefining age discrimination in Silicon Valley? Or is it just a new way to build technology companies. A faster, more vibrant and competitive marketplace driving by the next generation. It is hard to tell what is happening but I can tell you as an aging entrepreneur and investor, it gets harder every year to get capital, get press, get customers and break through as a startup. The market is full of more young entrepreneurs, more ideas, more players and more competition. This is especially true in the space where I invest and operate digital advertising and marketing technology. More competition is a great thing – it drives innovation. And more competition should also make it harder to get capital, customers and to break through. But the market is getting bigger much bigger which means there is a lot more opportunity and money to chase. Is there a conspiracy or under current of Ageism in the market that is affecting people like me operating in Technology and in Silicon Valley or is it just a bunch of angry nay sayers that are getting pushed out by new competition.
Apr 7, 9:30 PM

ICYMI: Put up another LinkedInfluencer post – this one on Ageism in Tech – Got thoughts? Read it on commute home

 

Top Stories we shared this Week

On April 7, 2014, in Top Stories, by Joe Doran

Here are the Top Stories we shared this Week ending April 6th.  Great stories in here that you should check out.

And don’t forget to check out the new Rallyverse!

 

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Are the companies of our youth redefining age discrimination in Silicon Valley? Or is it just a new way to build technology companies. A faster, more vibrant and competitive marketplace driving by the next generation. It is hard to tell what is happening but I can tell you as an aging entrepreneur and investor, it gets harder every year to get capital, get press, get customers and break through as a startup. The market is full of more young entrepreneurs, more ideas, more players and more competition. This is especially true in the space where I invest and operate digital advertising and marketing technology. More competition is a great thing – it drives innovation. And more competition should also make it harder to get capital, customers and to break through. But the market is getting bigger much bigger which means there is a lot more opportunity and money to chase. Is there a conspiracy or under current of Ageism in the market that is affecting people like me operating in Technology and in Silicon Valley or is it just a bunch of angry nay sayers that are getting pushed out by new competition.
Apr 4, 11:20 AM

Put up another LinkedInfluencer post – this one on Ageism in Tech – Got thoughts?

2Total Clicks: 41

If you checked your Rallyverse Reports this morning, you likely noticed a brand-new look to the reporting interface. Weve got all the same powerful data, including clicks tracked via our proprietary click-tracking system and a day-part analysis of when your audience is interacting with your content, but presented in a cleaner and more intuitive way. You can still use flexible date ranges, drill into each post and sort your posts by clicks and engagement, as well we export all your data as CSV. (You can pretend you dont want to export the data as CSV, but we wont believe you; everyone secretly loves Excel.). .
Apr 1, 10:20 AM

We all love seeing the impact of our work – well Rallyverse customers just got an upgrade

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On Sunday, I found myself staring at the news, watching a short piece on 3D printing. The host looked enraptured, the rumpled 3D printer was enthusiastic and played the part of product evangelist perfectly. If you hadnt read about 3D printing before youd likely have two conflicting reactions: 3D printing is going to take over the world and I dont…
Apr 4, 12:30 PM

Great promise but the reality of 3D printing can’t be ignored

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This activity has also been shared with your LinkedIn network. We have emailed the verification/download link to “”. Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Check your bulk/spam folders if you can’t find our mail. Shortcode for WordPress.com blogs [ ? Because using the curation techniques and tools that you use for yourself just wont work for your brand. What does that mean in practice? Here are 5 ways to think about the differences and how to succeed in enterprise curation. Listen and Read vs. Create and Share. Personal Curation: Im looking for interesting things to read, and I dont have a deadline.
Apr 2, 11:10 AM

Don’t do it! Don’t confuse Enterprise Curation with Personal Curation Your Content Marketing will suffer

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How do you amplify your voice on social media? How do you create new advocates and ambassadors and multiply the impact of your content marketing…without just pouring money into your paid media campaigns? It turns out that there are people all around you who are willing to help you scale your social media program. You just need the right tools to activate them.
Apr 4, 8:30 PM

Need to scale your content Marketing? Check out what Rallyverse can do

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Every great content marketing program starts with your owned, original content. The tricky part is, of course, creating that owned, original content — and scaling it across multiple platforms. Especially when you dont have a big budget or team. We can help. Were a small company, but weve got a formula for consistently creating and scaling content. And serving it up for your community and customers to consume again and again.
Apr 3, 1:03 AM

Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing

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Create Blog Posts with Rallyverse Rallyverse has been cranking out the new capabilities for all you content marketers out there. I love the ability to take curated content, make it my own and publish it right to my blog in about a total of 5 minutes. And here are the top 5 engaging items I [] The post Create Blog Posts with Rallyverse appeared first on Whidbey Venture Group .
Apr 3, 7:40 PM

Create Blog Posts with Rallyverse

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Is Ageism in Technology Real? Are the companies of our youth redefining age discrimination in Silicon Valley? Or is it just a new way to build technology companies. It is hard to tell what is happening but I can tell you as an aging entrepreneur and investor, it gets harder every year to get capital, [] The post Is Ageism in Technology Real? Are the companies of our youth redefining age discrimination in Silicon Valley? appeared first on Whidbey Venture Group .
Apr 4, 10:06 AM

Is Ageism in Technology Real? Are the companies of our youth redefining age discrimination in Silicon Valley?

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If you are a business you need enterprise tools, don’t settle for personal curation tools

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The post #tbt Our very first Rallydeck. via Gabe Bevilacqua first posted on Rallyverse Blog via Instagram http://ift.tt/1lrOo2X http://ift.tt/1lrOo2X The post #tbt Our very first Rallydeck. appeared first on Rallyverse Blog .
Apr 4, 4:20 PM

Portfolio company Rallyverse with its first Rallydeck.

 

Top Stories this Week

On March 28, 2014, in Top Stories, by Joe Doran

Check out the Top Stories this Week

Lots of great stuff to catch up on from this week.

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Tomorrow is officially the first day of spring, even though it doesnt feel like it for us at Grass Roots Marketing! Weve experienced one of the worst winters weve had in a long time and it seems like warm weather is still miles away. This past winter has actually been so bad that Im considering trading my newly purchased car for one equipped with 4WD so Ill be able to battle upcoming snow and ice storms like a champ. Needless to say, were all over it and were more than ready for April showers and May flowers. The return of spring also means that its just about the beginning of the second quarter. How do you think your 2014 marketing efforts are going so far? Have you incorporated content marketing into your overall marketing strategy? If you havent yet, then now is the time!. According to Demand Metric , content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. As we all know, more leads = more sales.
Mar 23, 3:01 PM

ICYMI: Generate 3X leads with 60% less spend. And 5 tips to Grow Sales With Content Marketing or just use

2Total Clicks: 66

When we came up with the idea for Rallyverse – a leading platform in Content Marketing – we knew that a transformation was happening in Marketing. That the Content we as brands and businesses create – blog posts, tweets, status updates, Linkedin Posts – are the new Ads. We felt deeply that this fundamental shift would cause a massive transformation to the marketing ecosystem and the marketing organization. Marketers need to create more content today than ever before. This has resulted in new organizational designs, new team members and roles such as the social media manager, community manager, the brand editor to name just a few. But doing this content creation is really really hard. And just putting more marketers and editors at the problem doesn’t help the brand scale to its content creation needs. In fact it is so hard we wrote a slideshare and a blog post about it where we give you ” 5 Reasons Why Social is So Hard “. One of the big 5 reasons is making sure you are consistent in your voice, brand and message to your audience. This helps your audience know what they are going to be getting from you.
Mar 25, 10:44 PM

Today’s Marketer Cares a ton about Content Curation. Why you ask? Check out my post on LinkedIn with all the answers

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This activity has also been shared with your LinkedIn network. We have emailed the verification/download link to “”. Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Check your bulk/spam folders if you can’t find our mail. Shortcode for WordPress.com blogs [ ? Because using the curation techniques and tools that you use for yourself just wont work for your brand. What does that mean in practice? Here are 5 ways to think about the differences and how to succeed in enterprise curation. Listen and Read vs. Create and Share. Personal Curation: Im looking for interesting things to read, and I dont have a deadline.
Mar 24, 11:11 AM

Don’t do it! Don’t confuse Enterprise Curation with Personal Curation Your Content Marketing will suffer

4Total Clicks: 53

When we came up with the idea for Rallyverse – a leading platform in Content Marketing – we knew that a transformation was happening in Marketing. That the Content we as brands and businesses create – blog posts, tweets, status updates, Linkedin Posts – are the new Ads. We felt deeply that this fundamental shift would cause a massive transformation to the marketing ecosystem and the marketing organization. Marketers need to create more content today than ever before. This has resulted in new organizational designs, new team members and roles such as the social media manager, community manager, the brand editor to name just a few. But doing this content creation is really really hard. And just putting more marketers and editors at the problem doesn’t help the brand scale to its content creation needs. In fact it is so hard we wrote a slideshare and a blog post about it where we give you ” 5 Reasons Why Social is So Hard “. One of the big 5 reasons is making sure you are consistent in your voice, brand and message to your audience. This helps your audience know what they are going to be getting from you.
Mar 26, 10:51 AM

Today’s Marketer Cares a ton about Content Curation. Why you ask? Check out my post on LinkedIn with all the answers

5Total Clicks: 45

Social media and content marketing is hard work. If youre a community manager or content marketer, you feel this every day. You have multiple networks, multiple products, maybe even multiple employees to support with a steady stream of blog posts, social media updates, photos and email newsletters. We get it (and have been talking about it for a while ). And now the folks at eMarketer have shared some research that suggests an increasing number of brands get it as well. According to some new data collected by Curata, pretty much every element of content marketing presents serious challenges to marketers:. 59 percent of content marketers will increase their spending this year. 2/3 of marketers struggle to contextualize content. 63 percent of marketers struggle to organize content. 57 percent of marketers struggle to discover content.
Mar 22, 5:50 PM

eMarketer Agrees: Content Marketing Is Still Hard

 

Is Ageism in Technology Real?  Are the companies of our youth redefining age discrimination in Silicon Valley?  Or is it just a new way to build technology companies.

It is hard to tell what is happening but I can tell you as an aging entrepreneur and investor, it gets harder every year to get capital, get press, get customers and  break through as a startup.  The market is full of more young entrepreneurs, more ideas, more players and every day more keep pouring into the space where I invest and operate – digital advertising and marketing technology.  This adds more competition which should make it harder to get capital, customers and to break through.  But the market is getting bigger – no it is getting very very huge very quickly.  That is why all the money and opportunity is flowing to it.

So what is reality.  Is there a conspiracy or under current of Ageism in the market that is affecting people like me operating in Technology and in Silicon Valley or is it just a bunch of angry nay sayers that are getting pushed out by new competition.  People that can’t keep up with the pace of change in how technology companies are being built this decade (and it changes every decade).  Well it is really hard to figure out – so I compiled a bunch of articles below to really show you the full picture.  You can draw your own conclusions.  I know I have mine.

sign up for unlimited access for just $34.97 Sign me up. The Brutal Ageism of Tech Years of experience, plenty of talent, completely obsolete. I have more botox in me than anyten people, Dr. Seth Matarasso told me in an exam room this February. He is a reality-show producers idea of a cosmetic surgeonhis demeanor brash, his bone structure preposterous. Over the course of our hour-long conversation, he would periodically fire questions at me, apropos of nothing, in the manner of my young daughter. What gym do you go to? Whats your back look like? Who did your nose? In lieu of bidding me goodbye, he called out, Love me, mean it, as he walked away. Twenty years ago, when Matarasso first opened shop in San Francisco, he found that he was mostly helping patients in late middle age: former homecoming queens, spouses whod been cheated on, spouses looking to cheat. Today, his practice is far larger and more lucrative than he could have ever imagined. He sees clients across a range of ages.
newrepublic.com
Mar 25, 1:59 PM

Really this is TL but you MR! I think this is the definative post on the concept of Ageism in Silicon Valley. Actually they go much deeper and talk about the history of Ageism of Technology. You should really block out 30 mintues and read this post and the rest of the articles this author references.

Statistically, older entrepreneurs have the advantage. However there are unique advantages to starting a business at every age. Forbes contributor Liz Kammel gives some interesting perspective in her recent article Start A Company When Youre 25Not When Youre 52 . Liz points out that the younger entrepreneur may have the greater advantage in many respects 1) youre already fairly poor, 2) energy and motivation will never be higher, and 3) you have no fear about challenging the status quo. However, Liz cautions that if a young founders company succeeds in qualifying for a large Series A or B round of funding, the VC will most likely replace the entrepreneur with a more seasoned executive. Consider this finding as well The Kauffman Ewing Instituteposted recent data on how 5,000 start-ups launched in 2004 have fared over time . The report says firms surviving through 2008 were much more likely than firms that exited over the period to have primary owners older than age 45.. Of the 5,000 start-ups in the study, 48 percent were started by founders who were 45 or older. However, a full 64 percent of the surviving companies were headed by entrepreneurs in the 45-and-up group. This is a fairly surprising result.Said the Kauffman report: Previous industry experience and start-up experience had less impact on firm survival prospects than did owner age..
forbes.com
Mar 25, 1:59 PM

Experience has a huge upper hand in execution but in the race for dollars, presence and the hip factor, the young entrepreneur takes the cake – especially if you are trying to get institutional money and attention

Email. Print. 1 of 6. Jeff Spirer, 61, poses for a portrait in San Francisco, California November 9, 2012. Picture taken November 9, 2012. Credit: Reuters/Robert Galbraith. SAN FRANCISCO (Reuters) – When Randy Adams, 60, was looking for a chief-executive officer job in Silicon Valley last year, he got turned down from position after position that he thought he was going to nail only to see much younger, less-experienced men win out. Finally, before heading into his next interview, he shaved off his gray hair and traded in his loafers for a pair of Converse sneakers. “I don’t think I would have been able to get this CEO job if I hadn’t shaved my head,” says Adams, who has founded eight venture-backed companies. He is now chairman of the company that hired him, mobile conference-call service Socialdial, and is fundraising for a new business. Adams has supplemented his makeover by trading in his button-down shirts for T-shirts, making sure he owns the latest gadgets, and getting an eyelid lift. Such are the pressures in Silicon Valley, where the start-up ethos extols fresh ideas and young programmers willing to toil through the night. Chief executives in their 20s, led by Facebook founder Mark Zuckerberg, are lionized, in part because of their youth.
reuters.com
Mar 25, 1:59 PM

I am not sure this is a really a “Dirty Secret” now but Age Bias seems to be a little rampant. I am so glad that I don’t have to botox but dressing younger and looking younger really helps with investors, clients and employees if you are a tech company.

Moneyball, valley-style: Investor uses age bias to advantage, funds older entrepreneurs. . SAN FRANCISCO — When he started looking around for start-ups in which to invest, Dan Scheinman noticed something: twenty-something entrepreneurs building Internet companies usually had a much easier time lining up early financing from venture capitalists compared to their forty- and fifty- something counterparts. Age bias, increasingly acknowledged as a widespread phenomenon in Silicon Valley, has created opportunity too. “I was so excited you would not believe when I saw the pattern,” Scheinman, the former head of mergers and acquisitions at Cisco Systems ( CSCO ), recalls. Many start-up investors claim they look for offbeat ideas put forth by gifted entrepreneurs, but in reality they often gravitate toward businesses that resemble past successes. In an era dominated by erstwhile start-ups — including Apple ( AAPL ) , Microsoft, Google ( GOOG ), and Facebook — that were founded by twenty-somethings and teenagers, a veritable cult of youth has many investors looking for the same. But Scheinman, 49, claims good outcomes are possible — with less competition — by doing the opposite. Scheinman has invested directly in eight companies since 2010, all with chief executive officers age 35 or older. On several occasions, he says he has heard the comment, “He doesn’t look like the traditional Internet CEO.”. The companies range from Think Big Analytics to free mobile video-calling service Tango to cloud-computing services company Arista Networks.
mercurynews.com
Mar 25, 1:59 PM

Scheinman is truly contrarian. He is betting on the older entrepreneur. I hope he succeeds but as an angel investor you need big wins and big wins need lots of capital and this series of articles shows you it is much much harder for older entrepreneur to attract capital. I think Scheinman is coupling his older entrepreneur investment style with focus on enterprise software and SaaS plays that require less capital.

The case for old entrepreneurs. People under 35 are the people who make change happen, said venture capitalist Vinod Khosla , People over 45 basically die in terms of new ideas.. Khosla, who believes that old entrepreneurs cant innovate because they keep falling back on old habits, said this at the NASSCOM Product Enclave in Bangalore, on Nov. 9. Vivek Wadhwais Vice President of Innovation and Research at Singularity University and Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University. His other academic appointments include Harvard, Duke and Emory Universities as well as the University of California Berkeley. Failing Americas students: Eric Ries, entrepreneur and author of \”The Lean Startup\” spoke with the Post’s Michelle Williams about how the U.S. education system is failing students by failing to reward risk-taking. Silicon Valley VCs talk openly about their bias toward young entrepreneurs. Some argue that Internet entrepreneurs peak at the age of 25. Khosla and those who think like him are wrong. The young may have good ideas, but there is no substitute for experience.
washingtonpost.com
Mar 25, 1:59 PM

Vinod Khosla is famous for saying “People under 35 are the people who make change happen,” “People over 45 basically die in terms of new ideas.” But if you read the data in this article you will see that the numbers don’t play this out. That the average age of a successful founder is 39. That twice as many successes happen to founders over 50 than to those less than 25. Check out the facts people!

If someone came in right now and announced that the zombie apocalypse had just started outside, what would you do in the next hour? What is something that youre geeky about? What is a superpower you would give to your best friend? These are the types of questions that you could be asked if you apply for a job at Dropbox.Business Insiderculled these and other quirky interview questions from a career Web site, Glassdoor . Dropbox, which provides online storage, is clearly looking for creative people who can think outside the box and wants to make interviews more fun. It is not alone; many Silicon Valley companies ask such questions. The problem is that such questions are fun only for people who understand the jokes and who can think like the young men doing the interviews. They dont lead to better hiring outcomes as Google learned. Its senior vice president for people operations,Laszlo Bock, said last June in an interview withNew York Times, we found that brainteasers are a complete waste of time. How many golf balls can you fit into an airplane?
washingtonpost.com
Mar 25, 1:59 PM

And we wonder why there aren’t that many women in tech when we see not only Ageism but Bro cultures such as these in the Valley

Posted. Box CEO Aaron Levie is credited with bringing sexy back to enterprise startups, but the big surprise in Boxs S-1 IPO document filed today is that Levie only owns 4.1 percent of the company. Meanwhile, Draper Fisher Jurvetson owns 25.5 percent. The numbers reveal Levie sold offmuch of his startup to raise the $414 million that funded Boxs rise to become an enterprise brand name. Another way to put it is that Levie didnt have much choice. Box needed that funding.The startup is not profitable and notes in its plan to raise $250 million with an IPO that we do not expect to be profitable for the foreseeable future. As Alex Wilhelm lays out in his summary of the S-1 document , Box saw losses of $168 million from January 2013-2014, largely due to huge advertising expenses. It looks like all that equity Levie traded away was to bring in money so Box could seduce enterprise CIOs into buying it. You can see the rest of the cap table above, including COO Dan Levin with 2 percent, and co-founder/CFO Dylan Smith with 1.8percent. These all add up to 72.9percent of the company, leaving the rest of the equity for current and future employees, and what will be sold on the public market. Below you can see how Boxs investors got that equity from its many funding rounds listed in CrunchBase .
techcrunch.com
Mar 25, 1:59 PM

The real reason for Ageism in Silicon Valley – GREED! I think the money players may be subconsciencely pushing their Ageism agenda because these young hotshot CEOs like Aaron Levie don’t know any better and will take the dilution down to 4.1%. Who is making the money – all the VCs! I mean who in their right mind gives up 6-10% of their company for a incubator session – young entrepreneurs who don’t know any better. The system is built by the VC to control the companies and extract the value for themselves.

sign up for unlimited access for just $34.97 Sign me up. What Zuckerberg Hath Wrought The tech-world teenyboppers who are gobbling up millions. Suzanne Plunkett/Reuters/Newscom. . Robert Galbraith/Reuters/Newscom. . Robert Galbraith/Reuters/Newscom. . Richard Mcblane/Getty Images for SXSW. In 2005, when he was 20, Levie received $350,000 from angel-investor Mark Cuban for Box.net, a Dropbox competitor that has since raised $113 million in venture capital. By 2011, when he was 26, Levie considered himself a wise old man. When youre 22 years old or 25 years old . . . you have no context for the enterprise, Levie told Business Insider.
newrepublic.com
Mar 25, 1:59 PM

8 is not enough. Or maybe it is enough if these 8 are all under 30. Check out this cheat sheet on the young Start-up Founders Making Millions for their VCs

 

Top Stories this Week ending March 21! Thanks Rallyverse

Incase you were asleep at the switch, here are the stories that I shared this week that got a ton of action in social. Check them out.

1Total Clicks: 110

Tomorrow is officially the first day of spring, even though it doesnt feel like it for us at Grass Roots Marketing! Weve experienced one of the worst winters weve had in a long time and it seems like warm weather is still miles away. This past winter has actually been so bad that Im considering trading my newly purchased car for one equipped with 4WD so Ill be able to battle upcoming snow and ice storms like a champ. Needless to say, were all over it and were more than ready for April showers and May flowers. The return of spring also means that its just about the beginning of the second quarter. How do you think your 2014 marketing efforts are going so far? Have you incorporated content marketing into your overall marketing strategy? If you havent yet, then now is the time!. According to Demand Metric , content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. As we all know, more leads = more sales.
Mar 20, 5:01 PM

Generate 3X leads with 60% less spend. And 5 tips to Grow Sales With Content Marketing or just use

2Total Clicks: 81

In 2012, a team of ex-Google employees decided to launch their own company: a venture capital firm of sorts with a twist called Upstart. While traditional venture capital structures give funding to companies, Upstarts financial backers monetarily…
Mar 17, 9:47 PM

TRUTH! Student Debt is our next financial crisis and there is no bailout Thanks

3Total Clicks: 71

March 11th, 2014 – 12:04 am. Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Sacha Xavier Reich,partner, media and innovation director for Neo@Ogilvy . It’s funny that they call it native advertising because it is anything but indigenous. Native advertising can be described as ads disguised as content. It is usually designed in the same style and look as the articles you are reading. In reality, it is a brilliant tactic that consumers and marketers agree is more aesthetically pleasing and relevant to readers than banner ads. For the past two years, they’ve been welcomed with gusto by advertisers, such as myself. But as with nearly all successful online advertising tactics, there is a dark secret ruining the integrity of some native partners. Let’s say you are reading your favorite business news site and come across this:. Looks like interesting stuff, right?
Mar 17, 8:57 PM

TRUTH – these aren’t Native Ads they are just ads and really bad ones to boot

4Total Clicks: 50

When we came up with the idea for Rallyverse – a leading platform in Content Marketing – we knew that a transformation was happening in Marketing. That the Content we as brands and businesses create – blog posts, tweets, status updates, Linkedin Posts – are the new Ads. We felt deeply that this fundamental shift would cause a massive transformation to the marketing ecosystem and the marketing organization. Marketers need to create more content today than ever before. This has resulted in new organizational designs, new team members and roles such as the social media manager, community manager, the brand editor to name just a few. But doing this content creation is really really hard. And just putting more marketers and editors at the problem doesn’t help the brand scale to its content creation needs. In fact it is so hard we wrote a slideshare and a blog post about it where we give you ” 5 Reasons Why Social is So Hard “. One of the big 5 reasons is making sure you are consistent in your voice, brand and message to your audience. This helps your audience know what they are going to be getting from you.
Mar 16, 4:51 PM

Oh sure – you think you know but… What is Content Curation and Why Does it Matter?

5Total Clicks: 50

Sign up for our weekly newsletters, and youll get the latest insights from our Dylan’s Desk and DeanBeat columns before theyre published on VentureBeat. Balancing work and family life is never easy especially in a work culture, like we have in Silicon Valley, that seems to value insane hours and lack of balance. I always ask the executives I interview how they manage, particularly if I know they have children. Usually, the answer is some laughing acknowledgement that there is no balance. But sometimes, the answer surprises me. Lew Cirne , the chief executive and founder of rising-star cloud company New Relic, is a father. He told me over lunch at SXSW this week that he leaves work around 5 p.m. and gets home in time to cook dinner for his family nearly every day. He impressed me: Its not often that you hear a CEO of a startup admit that hes not spending 18 hours a day focused 100 percent on his company. Cirnes an unusual case, and he acknowledges that as the founder (he also founded one previous successful startup, which he sold to CA for $375 million in cash in 2006), hes got the flexibility and the clout to set the terms and create the company culture he wants. He also takes a week off from CEO duties every six weeks or so to go on a coding retreat , during which he leaves the executive duties of his company in others hands and focuses entirely on programming.
Mar 18, 1:46 AM

This is great – work/life balance in a startup unless you have a couple wins don’t expect this

 

Rallyverse can help you create a rich WordPress post in 5 minutes or less.

Don’t believe me, go ask Rallyverse for a quick demo.

Trying to figure out what to say and how to say it can be a complete drudgery.  Rallyverse has been helping brands and business solve this problem with their content marketing platform but primarily for short form content.  Well now Rallyverse makes it easy for you to have the inspiration and elements to create your own WordPress blog post in about 5 minutes.

Say you want to do a quick round up on what are some of the new slideshares in Rallyverse has created.  Just curate a simple cart with those items, make edits to each of the items then publish to WordPress and you get this output.

This activity has also been shared with your LinkedIn network. We have emailed the verification/download link to "". Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Check your bulk/spam folders if you can't find our mail. Shortcode for WordPress.com blogs [ ? Because using the curation techniques and tools that you use for yourself just wont work for your brand. What does that mean in practice? Here are 5 ways to think about the differences and how to succeed in enterprise curation. Listen and Read vs. Create and Share. Personal Curation: Im looking for interesting things to read, and I dont have a deadline.
slideshare.net
Mar 20, 5:01 PM

If you are a big brand or business, you need to know what the difference between Enterprise Curation and Personal Curation. You won’t do your brand any good if you are bringing a knife to a gun fight. Go get the biggest gun you can find – and in the world of curation it is Rallyverse

How do you amplify your voice on social media? How do you create new advocates and ambassadors and multiply the impact of your content marketing…without just pouring money into your paid media campaigns? It turns out that there are people all around you who are willing to help you scale your social media program. You just need the right tools to activate them.
Slideshows by User: Rallyverse
Mar 20, 5:01 PM

If you are thinking about Social Selling, you need to look at Rallyverse. The first thing every seller needs to do and do everyday is build their personal brand and network. Rallyverse makes it easy for you as the Marketer to create, control and track content for your field sales to to distribute. Go check this out on slideshare.

In planning your social and content marketing strategy, whats the right mix of first-party and third-party content? How often should you post purely promotional messages? While plenty of people will tell you that it "depends," were willing to commit to a specific ratio: 30/ 60/ 10. Its how we run our social media and content marketing, and we think its a good way for you to run yours as well.
Slideshows by User: Rallyverse
Mar 20, 5:01 PM

I get asked everyday “Is there a benchmark or rule that can guide how many time and what type of content I should share?” Yes there is – it is the Golden Ratio and you need to know it – the good people at Rallyverse wrote a whole slideshare on it.

Every great content marketing program starts with your owned, original content. The tricky part is, of course, creating that owned, original content — and scaling it across multiple platforms. Especially when you dont have a big budget or team. We can help. Were a small company, but weve got a formula for consistently creating and scaling content. And serving it up for your community and customers to consume again and again.
Slideshows by User: Rallyverse
Mar 20, 5:01 PM

You know you need to take your content cross platform – 5 Easy Steps How Thanks

This activity has also been shared with your LinkedIn network. We have emailed the verification/download link to "". Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Check your bulk/spam folders if you can't find our mail. Shortcode for WordPress.com blogs [ ? Our content marketing platform helps marketers of all sizes to discover and share great content in social media and beyond. Contact us for a demo and trial account: info@rallyverse.com. Our content marketing platform helps marketers of all sizes to discover and share great content in social media and beyond. Contact us for a demo and trial account: info@rallyverse.com. What is Rallyverse?We are a SAAS solution for marketers.We are the only creation solution that is semantic based relevance engine.
slideshare.net
Mar 20, 5:01 PM

Rallyverse has updated their Credentials Deck to include all the new features and capabilities that you are all wanting and asking for. Go check it out right now. Run don’t walk to click on that link!

 

Create Blog Posts with Rallyverse

On March 20, 2014, in Marketing, Rallyverse, Social Media, by Joe Doran

Create Blog Posts with Rallyverse

Rallyverse has been cranking out the new capabilities for all you content marketers out there.  I love the ability to take curated content, make it my own and publish it right to my blog in about a total of 5 minutes.

And here are the top 5 engaging items I have shared in the last week.  Check them out.

1Total Clicks: 111

The Cisco Meraki office in Mission Bay, San Francisco, is 40 paces from the water, and just as nice as Googles. On a clear winter day in late December, I sat in one of its conference rooms with a company spokeswoman on my right and Sanjit Biswas on my left, peering out through floor-to-ceiling glass. On the other side: brightly patterned furniture, murals and paneled wood, a well-stocked cafeteria, a deck with spectacular views of the bay. Twelve months earlier, in a deal meant to bring fresh edge to Cisco, the networking behemoth bought Meraki from Biswas and two co-founders for $1.2 billion. Now they were making good on their promise starting with the dcor. Like Cisco, Meraki makes networking equipment routers, wireless devices and the software to manage them, the sorts of products that even by tech standards have always been a little short on glamour. When Biswas and his co-founders left their graduate programs at M.I.T. in 2006 to work full time on Meraki the name comes from a Greek word that means creating something with passion they had few start-up competitors among their peers, who were making Twitter knockoffs. Six years later, their company had become a formidable player in the midsize router market. In a field notorious for opaque technical standards, Meraki emphasized simplicity and ease of use, while also managing to tick a lot of boxes on any Web 2.0 checklist: cloud-based, scalable, mobile-friendly. Theyre buzzwords, Biswas said.
Mar 13, 3:31 PM

If you work in tech, you MUST READ this post on ‘Silicon Valley’s Youth Problem’ (apparently 35 is old!) Long Read

2Total Clicks: 68

In 2012, a team of ex-Google employees decided to launch their own company: a venture capital firm of sorts with a twist called Upstart. While traditional venture capital structures give funding to companies, Upstarts financial backers monetarily…
Mar 17, 9:47 PM

TRUTH! Student Debt is our next financial crisis and there is no bailout Thanks

3Total Clicks: 66

March 11th, 2014 – 12:04 am. Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Todays column is written by Sacha Xavier Reich,partner, media and innovation director for Neo@Ogilvy . It’s funny that they call it native advertising because it is anything but indigenous. Native advertising can be described as ads disguised as content. It is usually designed in the same style and look as the articles you are reading. In reality, it is a brilliant tactic that consumers and marketers agree is more aesthetically pleasing and relevant to readers than banner ads. For the past two years, they’ve been welcomed with gusto by advertisers, such as myself. But as with nearly all successful online advertising tactics, there is a dark secret ruining the integrity of some native partners. Let’s say you are reading your favorite business news site and come across this:. Looks like interesting stuff, right?
Mar 17, 8:57 PM

TRUTH – these aren’t Native Ads they are just ads and really bad ones to boot

4Total Clicks: 61

When we came up with the idea for Rallyverse – a leading platform in Content Marketing – we knew that a transformation was happening in Marketing. That the Content we as brands and businesses create – blog posts, tweets, status updates, Linkedin Posts – are the new Ads. We felt deeply that this fundamental shift would cause a massive transformation to the marketing ecosystem and the marketing organization. Marketers need to create more content today than ever before. This has resulted in new organizational designs, new team members and roles such as the social media manager, community manager, the brand editor to name just a few. But doing this content creation is really really hard. And just putting more marketers and editors at the problem doesn’t help the brand scale to its content creation needs. In fact it is so hard we wrote a slideshare and a blog post about it where we give you ” 5 Reasons Why Social is So Hard “. One of the big 5 reasons is making sure you are consistent in your voice, brand and message to your audience. This helps your audience know what they are going to be getting from you.
Mar 14, 6:51 PM

Oh sure – you think you know but… What is Content Curation and Why Does it Matter?

5Total Clicks: 51

This is your fifth of seven free items this month. To register, get added benefits and unlimited access to articles, Become a Member . General Mills Looks Beyond TV to Target ‘Micro’ Markets. CMO Mark Addicks, An Ad Age Digital Keynote Speaker, Talks Tactics. With big brands like Cheerios, Yoplait and Pillsbury, General Mills has traditionally targeted its marketing to the masses with hefty TV ad budgets and messages carefully crafted to resonate with as many people as possible. But recently, the Minnesota-based home of the Jolly Green Giant has begun to think a lot smaller, using digital to go after what General Mills Chief Marketing Officer Mark Addicks calls “micro markets.” That might include special messages aimed at expectant mothers, or taking a brand normally associated with holiday baking — like Betty Crocker — into the barbecue season. Mr. Addicks will discuss the marketer’s new approach at the upcoming Ad Age Digital Conference , held April 1-2 in New York City. We recently caught up with him for a quick preview. Advertising Age: As you look out the next several years, what are some digital opportunities for packaged food brands?.
Mar 13, 5:01 PM

Great interview w/ Mark Addicks on ‘Redefining Marketing’ at General Mills great quick read for marketers

 

February means new gear at Rallyverse!  It was a very busy busy month for Rallyverse as they shipped a ton of new features and capabilities for their customers and partners.  Here are just a few of them that are making waves in the world of content marketing!

Sure, we all know to keep it short and snappy with our social media and content marketing, but there are times when you have a little more that you need to share. And while Twitter will keep to to 140 characters no matter what, Facebook and LinkedIn (not to mention your blog and your email newsletters) give you a little more space to stretch out. Now the Rallydeck does as well. You can create 600-character messages right from your Rallydeck and post directly to Facebook and LinkedIn. Or grab the html from your post and drop it into your blog or email.
rallyverse.com
Mar 17, 11:54 AM

Sometimes 140 Characters just wont do. Sometimes – just sometimes, you need to crank out about 500 characters or more to really get your point across. And that is a good thing. And Rallyverse can help you do that in style. Check out the lastest update that allows you to add up to 600 characters – explained in the glory of animated gifs as well.

As a community manager or marketer, you know that every single one of your colleagues and coworkers is a potential advocate for your brand. From your sales team to the folks in finance, everyone at your company has a voice that they can use to share your brand with the world. Whether its a new product release or an insight into an industry trend, most people want to highlight the achievements of their company and team. The rub is, of course, is that all those folks in sales and finance have day jobs. Sure, they might want to be an advocate for your brand, but they dont have the time or the tools to consistently participate. With todays release of Social Selling, weve made it easy to turn your whole organization into brand advocates. Using your Rallydeck, you can package a set of brand-friendly social messages into an email with built-in sharing buttons and tracking capabilities. The output is a set of ready-to-post content that your team can share with just a single click, while still preserving the option to add their own voice. Instead of one voice talking to a thousand followers, you can activate a hundred voices talking to thousands of followers, each in their own authentic way. To learn more, contact us at info@rallyverse.com or email your Rallyverse account representative today.
rallyverse.com
Mar 17, 11:54 AM

Let’s face it, you go to all the work of creating great content for your social channels and blog, why not share that content with your execs, influentials, field and sales teams. Take all that hard work and get your teams to get your content out there. Rallyverse makes it drop dead simple to augment your currrent work and get your great content into the hands of your sales and field teams to share and drive traffic and help them build their brands. Check out the details on how you can do Content Marketing For Your Whole Organization

While experts may debate the precise Roadrunner catchphrase , theres no debating some good news from Rallyverse: your Rallydeck just got a lot faster. Weve measured performance and load times across Decks, Conversations and Reports to at least 42 percent faster and in some cases 50 percent faster. Either way, the Roadrunner approves. (See below for a picture of an actual Roadrunner, via Wikipedia .).
rallyverse.com
Mar 17, 11:54 AM

Faster faster faster – Rallyverse knows you need it all and need it fast. Rallyverse has you covered or as Roadrunner says – Meep Meep! Your Rallydeck Just Got A Bunch Faster

Did you check out the Rallyverse February Newsletter? Weve got details on Social Selling, the Golden Ratio for content marketing, and details from all of our social profiles. You can read the whole newsletter here .
rallyverse.com
Mar 17, 11:54 AM

And if that wasn’t enough, you can check out the Rallyverse February newsletter and check out all the news the was Rallyverse that is fit to print

 

Catch up on the Rallyverse Roundup right here with . All the news in the last week that was fit to print. Just check out this cool news!

Happy St. Patricks Day from Rallyverse! We hope you had a great weekend and are starting your week with some outrageous green gear. In todays Roundup, weve got the neuroscience behind what makes us share content, an on-field selfie from yesterdays North London derby, Sephora going big with its very own visual social platform, and St. Patricks Day pets because, well, you know. Mar 17, 9:26 AM. What determines what content we share? Its all about our emotions: what makes us happy, angry, sad and awed. We share based on our responses to those emotions, and tapping into those emotions will help you to understand which content will work for your business. Mar 17, 7:23 AM. Arsenal defeated Spurs 1-0 yesterday, and some of the Arsenal players celebrated with an on-field selfie. Which makes sense, since said players do look like theyre Millennials. Mar 17, 12:02 AM. While Sephora is certainly big on social media, and especially visual social media platforms like Pinterest and Instagram, the beauty retailer has set about building its own visual content platform. Mar 17, 10:12 AM. 25 Ridiculously Cute St. Patricks DayPets, because this is why Buzzfeed was invented.
rallyverse.com
Mar 17, 11:24 AM

Happy St. Patrick’s Day!

In todays Roundup, were got details on another set of News Feed changes from Facebook, the eight steps to nailing your content marketing program, an update on how the manufacturing industry is starting to embrace content marketing, and a super cool set of photos from the cleverly painted Kansas City library. In a roundup article on AllFacebook, we get details on another set of new updates to the Facebook News Feed and home view. As is the style of giant companies when making UI decisions, all the changes being released were meticulously researched and focus-grouped, with some obvious changes coming to users: bigger photos and links to other sections of the site being displayed based on usage. Yet another reminder that you need to be posting big images to make your News Feed work. We wont say that this article describing the steps to winning at content marketing will contain things you havent heard before. That is, you probably know you should have a strategy, promote your content, adn measure your results. But we will say that we really dug the periodic-table style graphic at the top of the page. Well even say its worth it for that. According to CMI, despite a slow start, the manufacturing industry is making progress in content marketing. While fewer in this industry claim to having a cohesive strategy for content marketing, theyre making gains across the board.
rallyverse.com
Mar 17, 11:24 AM

Facebook Updates The News Feed Comma Again

In todays Roundup, were talking about the hottest industry at SXSW, how to think (and write) like a journalist in your content marketing, a grand debunking of Malcolm Gladwells 10,000 hours rule, and a whole lot of reality show casting at SXSW. qz.com. It stream live video from hundreds of sources with no bandwidth or streaming issues, including instantaneous switching between video sources, an absolutely A-list set of content partners, and advertisers are dying to spend advertising dollars to reach consumers on it. Read more about SXSWs new darling. In content marketing and in journalism, headlines matter (that doesnt mean click bait), as this article points out. We also liked the bit about how you should mix hard news and soft news. For brands, that means talking about yourself and your industry but also understanding when to show more of your surface area to your audience. For Rallyverse, that mostly means posting about Legos and robots. Mar 12, 10:37 AM. Forget the Malcolm Gladwell book and the 10,000 of practice theory, I am never ever listening to the Macklemore album again. More specifically, it turns out that practice only explains one-third of the variation in performance between individuals on complex skills. If you didnt get a reality show at SXSW this year you probably werent even trying.
rallyverse.com
Mar 17, 11:24 AM

The Hottest Industry At SXSW

The post Rallyverse Roundup: Stop Talking About Yourself via Gabe Bevilacqua first posted on Rallyverse Blog In todays Roundup, were reminding you that your content marketing shouldnt always be about you and your products, the sad, sad, sad truth about broadband choice in the United States, the real value of social media referrals to publishers, and a video we really shouldnt think is as funny as we do. Why Your Branded [...] The post Rallyverse Roundup: Stop Talking About Yourself appeared first on Rallyverse Blog .
Rallyverse Blog
Mar 17, 11:24 AM

Rallyverse Roundup: Stop Talking About Yourself

The post Rallyverse Roundup: Facebook Updates The News Feed Comma Again via Gabe Bevilacqua first posted on Rallyverse Blog In todays Roundup, were got details on another set of News Feed changes from Facebook, the eight steps to nailing your content marketing program, an update on how the manufacturing industry is starting to embrace content marketing, and a super cool set of photos from the cleverly painted Kansas City library. Facebook News Feed Product [...] The post Rallyverse Roundup: Facebook Updates The News Feed Comma Again appeared first on Rallyverse Blog .
Rallyverse Blog
Mar 17, 11:24 AM

Rallyverse Roundup: Facebook Updates The News Feed Comma Again

 

Rallyverse let’s you stretch out with 600 character posts. Enjoy the Leg Room!

Sure, we all know to keep it short and snappy with our social media and content marketing, but there are times when you have a little more that you need to share. And while Twitter will keep to to 140 characters no matter what, Facebook and LinkedIn (not to mention your blog and your email newsletters) give you a little more space to stretch out. Now the Rallydeck does as well. You can create 600-character messages right from your Rallydeck and post directly to Facebook and LinkedIn. Or grab the html from your post and drop it into your blog or email.
rallyverse.com
Feb 10, 4:19 PM

Sure, we all know to keep it short and snappy with our social media and content marketing, but there are times when you have a little more that you need to share. And while Twitter will keep to to 140 characters no matter what, Facebook and LinkedIn (not to mention your blog and your email newsletters) give you a little more space to stretch out. Rallydeck does as well. You can create 600-character messages right from your Rallydeck and post directly to Facebook and LinkedIn. Enjoy the leg room!

 

Content Marketing is Red Hot and so is Rallyverse.  Rallyverse is a leader delivering a best of breed content marketing platform.  Here are just a few of the stories circling this week around content marketing.

B2B Marketers to Up Spend on Content, Mobile in 2014. Three-quarters plan to raise investments in content marketing; two in five intend to do so for mobile. Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age , three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending in a number of tactics in the category this year. More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would up investments in online video, and 58.2% said the same for social media. Based on results from a July 2013 study by Omobono and the Business Marketing Association , it looks like marketers are putting their money where their successes are. When asked which marketing channels were the most effective, three-quarters of US B2B marketers cited email marketing, seven in 10 said online video, and 58% noted social media. Advertising Age found that mobile was another area B2B marketers were eyeing. Nearly half said mobile advertising would be extremely important to their organizations in 2014, compared with just one-fifth of respondents who said the same for 2013.
emarketer.com
Jan 24, 2:59 PM

75% of B2B Marketers are increasing spend on Content Marketing Hell Yeah

The post eMarketer Agrees: Content Marketing Is Still Hard via Gabe Bevilacqua first posted on Rallyverse Blog Content Marketing a Struggle from Start to Finish Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. Research by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had [...] The post eMarketer Agrees: Content Marketing Is Still Hard appeared first on Rallyverse Blog .
Rallyverse Blog
Jan 22, 10:49 PM

Even eMarketer Agrees that Content Marketing is too hard. 67% of marketers struggle with execution on Content Marketing from soup to nuts. This cries loudly for a marketing technology solution that helps marketers solve this problem at Scale. Platforms like Rallyverse do …

January 23, 2014, 4:30 AM PST. New problem: Finding something to say to those followers. If that doesnt sound like a problem to you, then maybe youre like me and spend way too much time blurting stuff out . But apparently this a puzzler that stumps lots of brands, because weve seen a crop of companies designed to solve the problem show up in the last couple years. Now NewsCred , one of the first content marketing startups, has raised a $25 million funding round led by InterWest partners. This follows a $15 million round the company announced last March and brings the companys total funding to $45 million since 2008. For the record, I asked CEO Shafqat Islam if some of this money came via secondary sales, and whether founders/early employees/early investors took some money off the table, and he declined to answer. So you can go ahead and assume that this is so. But Islam said a lot of the money will go toward expanding his sales team, both in New York and London. And he also said he thinks hell use some of it to consolidate some of the other players in the content marketing industry.
recode.net
Jan 24, 2:46 PM

Yea – the Content Marketing War Chest is coming to play. The team at NewsCred Raises $25 Million and Peter Kafka raises some interesting questions on this space. I don’t think Peter truly grocks what NewsCred does but understands how to ask some pointed questions. …

In an article yesterday on another financing in content marketing, Re/codes Peter Kafka raised some legitimate questions about what’s going on here, why this a real challenge for []
“content marketing” – WordPress.com Search
Jan 23, 11:00 PM

With the lastest financing in the Content Marketing space caused some people to question what is this category and how big can it get. Well it is a huge problem and multi-channel and multi-application. This recode on ‘What’s Content Marketing Again?’ does a great job of …

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