Hostess Wins!  At least in my mind capturing the imagination and attention on #OpeningDay. If you didn’t see it they made a brilliant move on Twitter putting out there an epic fail that resulted in a ton of engagement, awareness and edge for the brand.  

 It all started with an innocent tweet! 

And let the great comments and amplification begin with Sports Illustrated

Smithfield Foods


What do you think?  If you don’t know, AdWeek called it a genius move.



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