The good people of econsultancy put out this list of the Top 9 social campaigns from February 2015.   It is quite good.  
 My favorite in the list was Obama & Buzzfeed
But this is the same team that produces mostly click baity eye candy. 
But my beef w/ the list is that they totally forgot about all the great Super Bowl social media work.  But the smart people at AdWeek captured it all here
My favorite – and I have a bias towards Cheerios – was…

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More great gear from Rallyverse.  Now you can find and target your Audinece on LinkedIn.  
Normally I would tell brands for organic posts on LinkedIn that you should just stick with sending the message to all your followers.  The algorithms and filters that people use will allow the message to get to the right person but there are times when your messaging volume and diversity of the message means you want to target.  For example you may have an offer for a specific geography, or a educational white paper for certian function or seniority.  Well, Rallyverse can help you out and make it easy to deliver right from your current workflow.   



Check out all the details on the Rallyverse blog.  



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When we came up with the idea for Rallyverse – a leading platform in Content Marketing – we knew that a transformation was happening in Marketing. That the Content we as brands and businesses create – blog posts, tweets, status updates, Linkedin Posts – are the new Ads. The Content is the Ad. We felt deeply that this fundamental shift would cause a massive transformation to the marketing ecosystem and the marketing organization. 

And it has. Marketers need to create more content today than ever before. This has resulted in new organizational designs, new team members and roles such as the social media manager, community manager, the brand editor to name just a few. But doing this content creation is really really hard. And just putting more marketers and editors at the problem doesn’t help the brand scale to its content creation needs. In fact it is so hard we wrote a slideshare and a blog post about it where we give you “5 Reasons Why Social is So Hard“.

One of the big 5 reasons is making sure you are consistent in your voice, brand and message to your audience. This helps your audience know what they are going to be getting from you. Just like your brand, product or service, your audiences will want consistency and quality from your content creation. To deliver that consistency and quality in a seamless way, Curation can really help you. It can help with bringing together the best ideas and thoughts and content on a topics from around the web or around your world. It helps provide the context for your real time content creation. So check out our slideshare and delve into the details of Content Curation.


Of course doing curation is hard and it is tedious. Luckily for you Rallyverse can help. We have the industry leading patented relevancy and curation platform that is fully customized for you. You set the rules for your brand and business and Rallyverse does the rest. Discovering and curating the best content that is mapped to real time interest signals and personalized for your brand. Want to learn more about how we do it, sign up for a demo.


Originally posted on LinkedIn

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Social Selling and Employee Advocacy is all the rage but you need to get the details.  

Rallyverse has them.  Check out these 9 articles that will give you the definative list of what is what in social selling.  


Tuesday #SocialSelling Tip: Make it Succeed w/ these 3 Tips

Your social selling program should serve two goals: (1) to help your sales team to connect with clients and prospects and (2) to scale your brand’s content and messaging via one-on-one conversation…

Tuesday #SocialSelling Tip: Add context and tags to your content

It’s been a big week for email at Rallyverse: in addition to new email formats, we’ve also added the ability to include extra comments on individual posts and show each item’s tags in our social se…

YES! @Rallyverse has the fastest search tools for #contentmarketing ¯\_(ツ)_/¯

With search everywhere, you’ll be able to find a lot more content from a lot more places a whole lot faster. Here’s how: In addition to instantly filtering your recommended content by whatever search term you enter or select from Your Keywords or Trending Topics, we’re now searching our entire content index (2,099,620 documents and counting when I sat down to type this up) for relevant items that match your search.

Tuesday #SocialSelling tip: Scale Content Marketing thru Sales

How do you amplify your voice on social media? How do you create new advocates and ambassadors and multiply the impact of your content marketing…without jus

Talk about Enterprise Control – @Rallyverse lets you take full control of your content recomendations Check out

Good news: we’ve just released a new set of controls to let you fine-tune your Rallyverse content recommendations. While a limited set of ranking controls were previously available to admin users, all users now have access to a much deeper set of controls. This means that you can decide how you’d like our ranking algorithms to evaluate and surface content in Rallyverse.

YES! Rallyverse delivers the most powerful discovery tools out there for content marketers. And they just got better w/ ‘Search Everywhere’

With search everywhere, you’ll be able to find a lot more content from a lot more places a whole lot faster. Here’s how: In addition to instantly filtering your recommended content by whatever search term you enter or select from Your Keywords or Trending Topics, we’re now searching our entire content index (2,099,620 documents and counting when I sat down to type this up) for relevant items that match your search.

How to Mix Owned, #Curated and Promotional Content? @Rallyverse has a new #infographic

How do marketers mix their owned, curated and promotional content? We looked at this topic last summer and are now circling back with fresh data from Q4 of 2014, in a handy infographic.

Social Selling is tough – Rallyverse makes it easy. And now you can add context to your engaging content so the sellers know why this content matters for your audience.

We’ve added the ability to include extra comments on individual posts and show each item’s tags in our social selling emails.

Sellers need context to make #SocialSelling work @Rallyverse makes it easy

We’ve added the ability to include extra comments on individual posts and show each item’s tags in our social selling emails.
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When you have content marketing winners, you need to keep promoting and pumping them up.  The same is true in content marketing, if you have content that is rocking, you need to keep pushing that winner and the topics that surround it.  

So what has been rocking the week ending March 11th?  This has…


#SocialSelling is tough, @Rallyverse makes it easy. Content in context that drives buyer engagement

We’ve added the ability to include extra comments on individual posts and show each item’s tags in our social selling emails.

Friday #ContentMarketing Tip: 5 Things Your Sales Team Is Telling You #socialselling

Content marketers take note; your sales team needs you. Given that 90% of the decision makers that they are trying to engage never respond to cold outreach, sales teams must engage

Let’s get atomic when it comes to native ads #nativeads #socialmedia

Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each.

I swore I would not tweet #AppleWatch but these are too good not to my fav

If you think today is really about anything else other than Apple, think again. (Sorry if today’s your birthday.) The new Game of Thrones trailer! Open source medical records! The sexier, sleeker MacBook Air, which begs the question: Why only 24 percent thinner and not 25? Slackers!And, of course, the main event, the Apple Watch, aka, the new international geek-tagging system! Here are the funniest tweets about the Apple event we found so far.Special kudos to theGuardian Tech’s tweets. Gotta lov

Need the best content discovery engine in any content marketing platform: @Rallyverse

With search everywhere, you’ll be able to find a lot more content from a lot more places a whole lot faster. Here’s how: In addition to instantly filtering your recommended content by whatever search term you enter or select from Your Keywords or Trending Topics, we’re now searching our entire content index (2,099,620 documents and counting when I sat down to type this up) for relevant items that match your search.
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Rallyverse is doing interesting Content Marketing

On October 2, 2013, in Rallyverse, by Joe Doran

Check out what Rallyverse is up to with its content marketing! Pretty cool stuff but I am biases.

Four Ways To Reach Home Buyer. . 1 week ago, 371 views.
Sep 21, 10:20 AM

The slidesshares are very cool like this one.

This activity has also been shared with your LinkedIn network. We have emailed the verification/download link to "". Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Check your bulk/spam folders if you can't find our mail. Home buyers are increasingly conducting their real estate and purchase research online and in social channels. How should real estate agents and brokers plan to reach potential buyers to drive . Home buyers are increasingly conducting their real estate and purchase research online and in social channels. How should real estate agents and brokers plan to reach potential buyers to drive purchases in social media? We've got four strategies here. Select your reason for flagging this presentation as inappropriate.
Sep 21, 9:55 AM

And there daily news “Roundup” with rich embeds is very cool.

Rallyverse Roundup: Social Spam Up 355%, Twitter and Government Shutdown. By Gabe Bevilacqua , on October 1, 2013 at 12:12 pm. In today’s Rallyverse Roundup, we’re taking a look at how social media spam increased 355% (yikes!) this year, how Twitter’s IPO relates to the government shutdown, everything you need to know about Google algorithms and authorships, and more. As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. The changing face of SEO is shifting everyone’s focus to content marketing and topics like Google Author Rank and Authorship. Google algorithms are constantly trying to discover the best content on the web created by true authorities on various subject matters. The US Securities and Exchange Commission (SEC) could stay open for “a few weeks” even if the US government shuts down, spokesman John Nestor said in a statement today. Facebook announced an update to Graph Search on Monday that will enable users to search for conversation topics within status updates, comments and posts. Some users with Graph Search can now browse Facebook for topics of interest — for example, “posts about Breaking Bad.”.
Oct 2, 7:50 AM

So go check out their slideshare, blog and LinkedIn – you will be pleasantly surprised. And don’t forget to sign up for their newsletter.

Originally Posted on Rallyverse (

There was a great post yesterday on Social Media Explorer by Andrew Hanelly in which he detailed the results of a month-long experiment with a fully automated Twitter account. Andrew notes the church-and-state fervor that sometimes accompanies a discussion of automated Twitter accounts, and offers a very fair assessment of what he learned:

“Automation can be useful, but it’s got to be carefully set up, monitored, and curated (In other words, not truly automated)

Automation will never replace conversation

Automation, when mixed with curation and conversation, can be very powerful”

(Definitely take the time to read the whole post, it’s absolutely worth it.)

Here at Tout, we think a lot about the role of automation in effective social engagement, specifically related to sharing content. And, frankly, we hear from a fair amount of social media professionals who are distinctly uncomfortable with automated social media tools — essentially, that all automation looks like spam. Still, we agree with Andrew’s assessment that automation needs to be mixed with curation and conversation, and would like to offer some additional thoughts on the role of automation, and technology more generally, in social media. That is, where can automation help brands and marketers the most?

As we see it, when brands and marketers are trying to engage users with content to start conversations, technology and automation can be hugely useful. Why? A few important reasons:

  • Algorithms can automate the process of listening to the social stream and matching the real-time conversation to a marketer’s content — at a speed and scale that a human would struggle to match.
  • Automation can monitor real-time conversations and add relevant content or links even when a human isn’t manning the controls (we all need to put our smartphones down at some point, right?). But just because we’re not in front of our screen shouldn’t mean that we miss a great opportunity to engage with users. a lunch break shouldn’t preclude us from a happy serendipity on social media.
  • Automation can also help with the pragmatic aspects of sharing links and content — finding the right times of day to maximize engagement, and helping practitioners to schedule content around those times.

Helping to surface and share content on topics that are immediately relevant isn’t all there is to social media — hardly. To answer questions from followers and engage in conversations, you absolutely need a human at the controls. And even if you’re using automation to select and distribute relevant content, you might want a human to edit the headlines and messages attached to that content — to share a point of view or connect the content to the language of the current conversation.

Still, automation and technology can absolutely help address the challenge of finding and sharing content on topics that are relevant right now, and can certainly augment the efforts of practitioners. We just all need to get comfortable with the fact that technology and automation will absolutely play a role in effective social engagement — even if that technology can’t pass the Turing Test (at least not yet).

(Image via xkcd.)

Originally Posted on Rallyverse (

On Friday, John Battelle published a thoughtful post on Twitter and the challenges that it faces at this point in its evolution:

Can Twitter solve its signal to noise problem? Many observers have commented on how noisy Twitter is: That once you follow more than about fifty or so folks, your feed becomes unmanageable. If you follow hundreds, like I do, it’s simply impossible to extract value from your stream in any structured or consistent fashion (see image from my stream at left). Twitter’s answers to this issue has been anemic….On average, my feed gets a few hundred new tweets every ten minutes. No way can I make sense of that unassisted. But I know there’s great stuff in there, if only the service could surface it in a way that made sense to me. You know – in a way that feels magic, the way Google was the first time I used it.

Twitter’s curation problem — and the fact that they’ve created an ad product to address it — is something we’ve covered here before. Still, Battelle’s post brings up some interesting questions about the sort of challenges that Twitter must address for both consumers and marketers. For consumers, the challenge is simple: Twitter must help us all to easily find what’s most interesting in the stream — without all of us having to manually curate lists. For marketers, the challenge is a bit more subtle, but potentially very lucrative: how to help marketers surround the right moments in conversations with relevant and valuable ad opportunities.

It’s clear that Twitter has some work to do for both consumers and marketers; the bigger question then becomes, as Twitter, which do you tackle first? And, by implication, which are you more willing to cede to partners and the larger ecosystem to solve?

From my perspective, the priority for Twitter has to be the consumer scenario. Yes, as of March, Twitter was seeing 140 million Tweets run through its service each day. But at the same time, a much smaller percentage of users (7%) interact with Twitter every day, especially when compared to Facebook (just under half of all US internet users). The folks who like Twitter like it a lot; the challenge is making Twitter a more easily consumed mainstream product. And while Twitter does need to focus on building revenue-generating advertising products, the bigger priority needs to be making sure there’s a scaled audience available for advertisers to buy.

That is, Twitter should focus on building the best product possible for consumers right now — without that product, the concerns about ad products and revenue models just aren’t as meaningful.

In the meantime, they can be sure that more and more ecosystem partners will take the opportunity to drive innovation for marketers against the Twitter platform. This will take a number of forms — from ads that surround the stream to better tools to help marketers drive additional clicks from their participation in Twitter to using real-time data to inform better ad placement decisions outside the social stream.

For marketers and other partners, this will mean a ton of opportunity and a lot of experimentation — and it should make for a lot of excitement in and around the industry. We’re certainly looking forward to it.

Originally Posted on Rallyverse (

Today’s post is short, sweet and to the point: if you market your content through Social channels, here are our top-five must-do recommendations for success.

#1 Create a Strategy & Objectives: Strategy equals what you are doing, why you are doing it and for whom you’re doing it.  Objectives equal how you are going to measure success.  Both your strategy and objectives should be centered around the sort of content (how-to videos, highly emotive content, lighthearted content — whichever) your customers want to hear.

#2 Create an Editorial Calendar: you need to understand how your customers experience your brand, and what matters to them at different points on the calendar — at the yearly level, the weekly level, even the daily level. November content may be different than May content. Monday morning content may be different than Thursday afternoon content. 10 am content may be different than 9 pm content. You need to be in touch with those differences and factor them into your planning.

#3 Create all types of content: when it comes to content formats, anything goes. Blog post, product sheets, webinars, customer testimonials, white papers, industry chats, et al — they’re all in play. Create similarly themed content in all formats (text, image, audio and video) and make sure your message can find its way into all the styles and media that matter to your customers.

#4 Big Distribution Footprint: get your content off your servers on out on the web. Put content on your blog, Youtube, Flickr, Facebook, other bloggers websites — anywhere that will take your content.  It is ok for your content to be promiscuous. The greater your distribution footprint the higher likelihood it will be found.

#5 Promotion: this is most important. Actively promote your content. Everyday if not twice or three times a day. Get it out on twitter, Facebook, Google+, on your website. Your content is great — be proud of it. Promote it…Someone out there is looking for it. If you promote it they will more likely find it. And just because you wrote something great two months ago doesn’t mean that you can’t promote it again today (especially if it’s relevant to your customers today).

Bonus Round: Get others to create and promote content for you. Get your fans and followers to produce content for you. Have them share success stories, positive reviews, how they use your service, etc. Then promote their content and them.  People love recognition and rewards…don’t be stingy with them!

Originally Posted on Rallyverse (

I meet with a lot of brands and talk about social media marketing. While almost all of them agree that the key to success is starting social conversations, the reality is that very little of what marketers are doing on Facebook and Twitter counts as starting conversations. Facebook is full of surveys, polls, like-me posts and bad contests, while Twitter streams are littered with three-word @ replies. There is more to marketing than trying to fill your social-media stat sheet with as many engagement metrics as possible.

I don’t know about you, but if you come to a cocktail party at my house and you don’t have anything interesting to contribute to the party, you’re probably going to end up in the corner. Worse yet, if this is your cocktail party and you don’t have anything to say, I will drink your booze and eat your snacks and not come back again.

Remember that social media marketing is still marketing. And marketing has a purpose. With social, you have a fantastic opportunity to sell the benefits of your solution or brand — or, better yet, to empower others to sell the benefits of your brand for and with you.

But the brand needs to be the conversation starter.  And the best conversations are the ones that start around your brand.  You most likely already have your opening lines — they are on your blog, on your youTube channel, on your website. It’s your content that helps your customers unlock the benefit of your solution or brand. It is your how-to content and videos, it is your emotive/ value-based videos, it is your customer reviews, it is your customer testimonials.

You have the content, get it out there and start the conversation.

Originally Posted on Rallyverse (

At this point, most folks involved with social media are well aware of the concept of social media decay: given the pace and scale of the social stream, tweets, links and posts just aren’t around for long. What’s worse: unless your users are connected to their stream at the moment you share a message, they might never see it.

Research by Sysomos shows that 92 percent of retweets happen in the first hour following the tweet, which sounds like a high percentage until you read that 96 percent of all mentions occur in the first hour of the tweet’s life as well.

In a world where your tweets — and the valuable content to which they link — are here today, gone 12 minutes from now, how can a marketer be sure that they’re breaking through and reaching their customers?

There are a number of techniques for maximizing the impact of individual messages — looking at data around appropriate day parts where your audience is most likely to engage; using SEO-friendly headlines and titles. But the more important thing to consider is that your content doesn’t have to be one-and-done in social media channels. That is, if you listen carefully enough to your customers and their conversations, you’ll be able to share your content when it’s most relevant (multiple times), not just one time on the day it was posted.

For a blogger, or a small, niche site with a devout following, the thought of re-posting archived content feels fraudulent. My audience wants fresh content from me — not reruns! But, as Guy Kawasaki has demonstrated, tweeting the same link multiple times within a short timespan can earn you strong click-through results — not quite a rerun as much as the midnight replay of your favorite HBO show. And it works.

Still, for most marketers, I would argue that what your audience really wants is relevant content, delivered to them at the time when it’s most useful. So long as the content is relevant, it doesn’t matter that it’s a rerun or a replay. That is, marketers should be aware that their content archive has value beyond just the first day an article or video is published.

If you have valuable and evergreen content on a wide array of topics, that content could be relevant and engaging to your audience today, tomorrow, or even six months from now. The trick is listening to the conversation that your customers are having, and understanding when to share your content with them — which, unless you have an encyclopedic command of all of your brand’s content, is no easy chore. But that’s one of the problems we’re trying to solve here at Tout.

Stay tuned.

(Image via Sysomos.)

Originally Posted on Rallyverse (

What you do in social impacts your search results more than you realize.

The major search engines are all crawling the social streams. They’re looking for signal out of the social streams to help them to deliver more relevant results — their theory being that mentions of content in social media are a strong indicator of relevance.

If you are not sharing your most interesting content, you will not exist for the search engine. If you are not actively and consistently promoting your content, you will not exist for the search engine. If you have great SEO capabilities and are resting on their efforts to maintain your algorithmic rank in search, we suspect you will soon see those rankings slip away (if they haven’t started to already).

To be found in search engines today and going forward, you need a large presence in the social stream. I didn’t say a large fan or follower base; the search engines don’t care and are not looking at that. The search engines care about real-time activity: activity they see right now. They care about publishing content that is relevant to what people are talking about right now. About publishing sharable content, content and links that people engage with and share out to others. If you are sharing relevant and engaging content, your visibility in the search engines will increase and will even broaden to a new set of terms — terms that are related to the content that you are sharing that reinforces your brands.

That’s right, I’m talking about not only deepening your position on your primary brand search terms but also increasing your strength against a broader set of acquisition terms that will help you to find more customers.  And those customers searching on those terms are going to find rich and relevant content — not just your home page.

All the more reason to start sharing your content right now.

(Image via UberSEOGirl.)

In Social, The Content is the Ad

On July 22, 2011, in Marketing, Rallyverse, Social Media, by Joe Doran

Originally Posted on Rallyverse (

When I am surfing my favorite social networks, I am consistently amazed by how bad the ads are surrounding the social experience.  Maybe you go through banner blindness and tune them out, but being an ad guy, I notice them — and then critique them.

The biggest error I see in social advertising is that marketers are shipping the same ads from search or display text ads into the social channels. Big Mistake!


First: I don’t want your offer. That is not why I am in social environments. I am there to be informed or entertained or connect. To BE SOCIAL!

Second: your precision targeting, while very cool, doesn’t overcome the awkwardness of a sales-y message I don’t want to see or hear. Remember the first point — I am in Social to be informed or to be entertained or to connect with people I know.

Third: offers or standard ads aren’t aligned with your overall brand social strategy.   You need to think about what are you trying to accomplish in Social and how you are trying to accomplish that? How is the ad integrated into the rest of your social communications? Does it feel like it’s disconnected from the rest of your social presence? If so, how can you expect your consumers to engage with it?

My answer to all the brands out there is that in Social, the Ad is not the Ad. The Content is the Ad. Or said differently, treat the Ad as Social Content.

Mark Zuckerberg has said that Social needs to be baked into everything.  In social environments, Social needs to be baked into the ads.  Facebook and Twitter have done a good job of bringing tools to make the ads more social but too often advertisers haven’t taken the hint, and have instead focused on what’s worked for them in traditional search and display advertising: asking consumers to Buy Now.

In social, consumers are looking for great content that they can engage with and share. That means great utility content that educates, informs or emotive content that entertains or aspires us. A lot of great marketing is happening on the wall or in the stream, we just have to take that same great content to the ad.

Our recommendation? Stop putting standard “sell” or “offer” ads in social environments. Start putting great sharable content and brand experiences in your ads. You will see engagement rates, likes, comments, follows just accelerate.  And then you will see the impact on your brand around awareness, preference of just simple prospects and buyers!

So remember that In Social, The Content is the Ad!